Face and voice, the popular combination. At least on LinkedIn. Maybe you can fool one biometric modality, but it’s much harder to fool two.
(Picture from Google Gemini)
Continuous Authentication HAS To Be Multi-Factor
If you authenticate a person at the beginning of a session and never authenticate them again, you have a huge security hole.
For example, you may authenticate an adult delivery person and then find a kid illegally making your delivery. 31,000 Brazilians already know how to do this.
That’s why more secure firms practice continuous authentication for high-risk transactions.
But continuous authentication can be intrusive.
How would you feel if you had to press your finger on a fingerprint reader every six seconds?
Enough of that and you’ll start using the middle finger to authenticate.
Even face authentication is intrusive, if it’s 3 am and you don’t feel like being on camera.
Now I’ve already said that Amazon doesn’t want to over-authenticate everything.
But Amazon does want to authenticate the critical transactions. Identity Week:
“Amazon treats authentication as a continuous process, not a one-time event. It starts with verifying who a user is at login, but risk is assessed throughout the entire session, watching for unusual behaviours or signals to ensure ongoing confidence in the user’s identity.”
That’s right: Amazon uses “somewhat you why” as an authentication factor.
I say they’re smart.
Untouchable
A Bredemarket Halloween biometric reel, “Untouchable.” And yes, I ripped off the video (like I did).
I Updated My Biometric Product Marketing Expert Page on Friday
Late on Friday, I spent some time updating the links on my “Biometric Product Marketing Expert” page.
I now link to over 100 posts on biometry, biometrics, finger, face, iris, voice, DNA, other biometric modalities, non-biometric factors, and non-person entities.
And I will start to reshare the best of them on my Bredemarket Identity Firm Services Facebook group and LinkedIn page, as well as my personal LinkedIn page. Because you probably haven’t seen them before.
First up: a post about Amanda Knox and DNA. Stay tuned.
Sexy Product Marketer Halloween Costumes
So I gave in and asked Google Gemini to create a picture of product marketers with “sexy product marketer” Halloween costumes.
End of Life: It Marketed From The Dead
In which I rip off something from Gene Volfe and create a Halloween-themed product end of life video. Actually, two of them.
I’m not a huge fan of Halloween except for the nail on the door part (IYKYK), but I know a lot of you are.
If you love the spookiness, or if you love the sexy [INSERT JOB TITLE HERE] outfits, more power to you.
And if you love Halloween AND demand generation, then you should see what Gene Volfe is up to.
I have worked with Gene at Incode and two other companies, where I provided content for his demand generation efforts.
Anyway, Gene is publishing insightful demand generation posts on LinkedIn, each accompanied by a Halloween themed short reel. You can see the latest installment on content syndication here; the others are on his LinkedIn profile.
As I saw his posts, I thought to myself that I could steal his idea.
No, not with a sexy product marketer costume.
I decided to make a short reel about a product’s “end of life.”
End of life is something that vendors love and their customers hate. Go ask a current Windows 10 user about end of life mandates.
I have had a vendor view of end of life as a product manager, when Motorola declared an end of life on Series 2000 in favor of Printrak BIS. Series 2000 depended upon old Digital UNIX computers, even for the workstations, making it difficult to maintain the peripherals when everyone else was using Windows. But our competitors had a field day saying that Motorola was abandoning its customers.
But enough about that. Here is Bredemarket’s Halloween-themed product end of life video. Actually, I created two of them.
The Temperamental Writer in Action, October 2025 Edition
While transferring text from a reviewer’s copy to my master for a recent project, I inserted the following temporary comment into my master:
And yes, I used the Oxford comma to preserve the integrity of George Washington, a seamstress and a pirate.
And there’s one comment I didn’t make in writing. I just voiced it.
DON’T PUT TWO SPACES AFTER PERIODS.
Temperamental writers are temperamental, after all.
Proposal Brick Building
Not much time to write, since I’ve been finalizing a proposal project for a client.
The proposal has over 20 sections spread over two parts, and keeping all the sections synchronized feels like LEGO brick sculpture building.
Fingerprints Are Groovy
Some think that fingerprints are hopelessly square and old school, but for some use cases fingerprints can be positively rad and groovy.
(Grok)
But when you need the B2G/B2B words for your fingerprint application, talk to Bredemarket. Book a free meeting. https://bredemarket.com/mark/
Four Colors, Compact
When I was growing up some time ago, application of multiple colors to a piece of paper was performed by hand.
- If young children wanted to create a crayon picture with four colors, they would grab four crayons.
- If someone was painting, they would get four colors of paint.
- But if someone were practicing penmanship, they would only need a single pen.
Yes, a single pen that wrote in red, green, blue, and black.
The BIC 4-Color Pen.
“The BIC 4-Color Pen was ingeniously crafted to allow the user to switch between ink colors without the need to swap pens. This was made possible due to a singular mechanism, employing precision springs, that helped in selecting the color of choice. Constructed from durable technical plastics, the pen could endure countless color changes.”
And the clicking sound and feel was enjoyable.
(Picture source: https://us.bic.com/en_us/bic-4-color-original-retractable-ball-pen-assorted-12-pack.html )
Bredemarket 