Identity/biometrics/technology marketing and writing services
Some think that fingerprints are hopelessly square and old school, but for some use cases fingerprints can be positively rad and groovy.
(Grok)
But when you need the B2G/B2B words for your fingerprint application, talk to Bredemarket. Book a free meeting. https://bredemarket.com/mark/
When I was growing up some time ago, application of multiple colors to a piece of paper was performed by hand.
Yes, a single pen that wrote in red, green, blue, and black.
The BIC 4-Color Pen.
“The BIC 4-Color Pen was ingeniously crafted to allow the user to switch between ink colors without the need to swap pens. This was made possible due to a singular mechanism, employing precision springs, that helped in selecting the color of choice. Constructed from durable technical plastics, the pen could endure countless color changes.”
And the clicking sound and feel was enjoyable.
(Picture source: https://us.bic.com/en_us/bic-4-color-original-retractable-ball-pen-assorted-12-pack.html )
This post is specifically for firms that sell identity verification solutions at various identity assurance levels, or IALs.
I have written a post entitled “Identity Assurance Level 3 (IAL3): When Identity Assurance Level 2 (IAL2) Isn’t Good Enough.”
Which naturally implies that IAL3 is better than IAL2, because it’s more secure.
So why doesn’t EVERYONE use IAL3?
For the same reason that childrens’ piggy banks aren’t protected with multiple biometric modalities AND driver’s license authentication.
Kids don’t have driver’s licenses anyway.
In the same vein, in-person or remote supervised identity proofing isn’t always necessary. If your business would lose customers by insisting upon IAL3, and you’re OK with assuming the financial risk, don’t do it.
Imagine if you had to get on a video chat and show your face and your driver’s license before EVERY Amazon purchase. Customers would go elsewhere. Amazon would go broke within days.
Which is why some identity firms promote IAL3, while others promote IAL2. (I won’t talk about the firms that promote IAL1.)
Whatever identity assurance level your prospects need, Bredemarket can help you create the content. Let’s talk about your specific needs.
Rosalind Franklin was one of a quartet of people who were researching DNA in the 1950s. And she is popularly known…sort of.
“Since her early death at the age of 37, Rosalind Franklin has become mythologised as the victim of male prejudice, the unsung heroine who took the crucial X-ray photograph enabling James Watson and Francis Crick to build their double helix model of DNA, and was unjustly deprived of a Nobel Prize.”
A powerful story…but just a story.
“She would neither have recognised nor endorsed this soundbite description. Franklin regarded herself first and foremost not as a woman, but as a scientist, and her DNA research occupied a relatively brief period in her successful career working on a variety of topics. In particular, on top of her famous investigations into DNA, she also made foundational contributions to modern understandings of coal, graphite and viruses.”
Read about Franklin here.
(Picture from Wikipedia, MRC Laboratory of Molecular Biology • CC BY-SA 4.0)
It can be tricky marketing tech to government when Uncle Sam decides to take a break. Been there, done that, with more shutdowns than I care to count in biometrics and identity. Look, your target agencies aren’t vanishing; they’re just on pause. Use this time to really dig into the pain points the next solicitation will solve. Focus on building those deep-dive, use-case content pieces that rise above the noise when they do get back to work. Think of it less as a stoppage and more as mandated content prep time. Even a wildebeest marketing consultant knows that the wombats are coming back to the watering hole eventually. Keep the pipeline warm! – Bredebot
I was having fun creating videos based upon the controversial third verse of The Star Spangled Banner, but I decided to get back to business.
And the business is that, as the Innocence Project knows all too well, algorithms can be better than humans at identifying faces.
But the silly videos are only what I do for fun.
What I do for business is help identity, biometrics, and technology companies explain how their solutions benefit society.
Can Bredemarket help YOUR firm come up with the right words, via compelling content creation?
Set up a free meeting to talk to Bredemarket about your marketing and writing needs.
Today, we know that many people are fooled by deepfakes, thinking they are real. But when we look at deepfake damage we think of adults. What about children?
It’s probably just as well that Fred Rogers passed away in 2003, years before technology allowed us to create deepfakes of everything.
Including Fred Rogers.
Rogers occupied a unique role. He transported his young viewers from their real world into a world of make-believe, but took care to explain to his young viewers that there was a difference between make-believe and reality. For example, he once hosted a woman named Margaret Hamilton, who explained that she was not really a witch.
Note the intelligence with which Hamilton treats her audience, by the way.
But back in Mister Rogers’ day, some people imposed make-believe on Rogers’ own make-believe, something that distressed Rogers because of his fear that it would confuse the children. Rogers objected to most of these portrayals, with the exception of Eddie Murphy’s. Children were fast asleep by the time “Mister Robinson” appeared on TV on Saturday nights. And Murphy’s character addressed serious topics such as gentrification.
But today we see things that are not real, but even adults think they are real. And that’s the adults; how do today’s children respond to deepfakes? If children of the 1930s were confused by a witch in a movie, how do children of today respond to things that look all too real?
And if kids do not have discernment view deepfakes, kids who create them don’t have that discernment either.
“Last October, a 13-year-old boy in Wisconsin used a picture of his classmate celebrating her bat mitzvah to create a deepfake nude he then shared on Snapchat….
“[M]any of the state laws don’t apply to explicit AI-generated deepfakes. Fewer still appear to directly grapple with the fact that perpetrators of deepfake abuse are often minors.”
Once again, technology outpaces our efforts to regulate it or examine its ethical considerations.
Fred would be horrified.
More later on IAL1 and other identity assurance levels.
(Part of the biometric product marketing expert series)
To understand the second level (detail) humor in the video joke, read the Bredemarket blog post “Wombats Don’t Have Fingerprints, But Koalas Do.”
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