Facial Recognition Marketing Leaders, Riding on the Metro

I just read a story about a young man who went to the Metro, was identified by a facial recognition system, and was snatched up by authorities.

Who wanted him to fight in Ukraine.

Now some of you are puzzled and wondering why Trump wants to send U.S. troops to fight in Ukraine. That…um…doesn’t sound like him.

I forgot to clarify something. This wasn’t the Washington DC Metro. This was the MOSCOW Metro.

“Timofey Vaskin, a lawyer with the nonprofit human rights project Shkola Prizyvnika, told independent Russian TV channel Dozhd that the illegal detention of those potentially liable for conscription had become a massive problem this year, with young males most at risk of being snatched while using the Moscow metro, which has an advanced facial recognition system in place and police officers on duty at every station.”

For the record, use of facial recognition for this purpose is legal in Russia. In the same way that use of facial recognition for national security purposes is legal in the U.S.A. Because when national security is at stake—or when government agencies say national security is at stake—most notions of INFORMED consent go out the window.

Know your use cases…or get someone who does

Facial recognition isn’t only used for national security, or for after-the-fact analysis of a crime such as the Boston Marathon bombings. It’s also used for less lethal purposes, such as familiar face detection on doorbell cameras…except in Illinois.

If you are marketing a facial recognition product, you need to understand all the different use cases for facial recognition, and understand which use cases your product marketing should address, and which it should not.

And if you need help with your facial recognition product marketing, Bredemarket has an opening for a facial recognition client. I can offer

  • compelling content creation
  • winning proposal development
  • actionable analysis

If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/

Imagen 3. Bredemarket has client openings.

How Can You Maximize Your Facial Recognition Or Cybersecurity Marketing Impact?

(This news was originally supposed to be embargoed until Monday April 21, but…well…things happen.)

Facial recognition and cybersecurity marketing leaders,

Stretched?

Is a stretched team holding you back from creating stellar marketing materials? Are competitors taking your prospects from you while you remain silent?

I’m John Bredehoft from Bredemarket, and I currently have TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis
CPA?

Bias can be good when it’s a bias to action.

Bias?

Satisfy your immediate needs and book a call: https://bredemarket.com/cpa/

Don’t Try to Scam a Police Captain

Scammers tried to extract information from Ann Stephens, but she refused to give them the stuff they wanted: Social Security digits, her home address, or her bank account information.

Ann Stephens taking a scammer call at work.

The only information she provided was her work address.

At the time (2019), she was a police captain in Apex, North Carolina. 

Oops.

She retired in 2022. And presumably continues to handle fraudsters, to their detriment.

And one more thing…

The formal announcement is embargoed until tomorrow, but Bredemarket has TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/

A Mature Approach to Artificial Intelligence-Powered TPRM Automation

Deloitte conducts regular surveys on third-party risk management (TPRM), and just concluded a survey on (English warning) “the rise of AI in TPRM to maximise opportunities while managing the risks.”

One of the key findings:

“Despite low maturity levels, leadership teams are ambitious about embracing intelligent automation, while managing both the risks of AI in their organisations and those arising from third-party AI usage.”

I’ve talked about maturity levels before and their importance in cybersecurity. While ad hoc approaches to TPRM just won’t cut it in terms of protection, a managed or defined level or better will yield a positive return on investment.

(Imagen 3)

And one more thing…

The formal announcement is embargoed until Monday, but Bredemarket has TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/ 

Zoom Scam With Faces

An interesting variant on fraudulent deepfake scams.

Kenny Li of Manta fame was sucked into a scam attempt, but was able to perceive the scam before any damage was done.

Li responded to a message from a known contact, which resulted in a Telegram conversation, which resulted in a Zoom call.

“In the call, there were team members who had their cameras on, and [the] Manta founder could see their faces. He mentioned that “Everything looked very real. But I couldn’t hear them.” Then came the “Zoom update required” prompt…”

Li didn’t fall for it.

(Imagen 3)

And one more thing…

The formal announcement is embargoed until Monday, but Bredemarket has TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/ 

The Courts and Passcode vs. Biometric Access to Your Smartphone: It’s Complicated

(With a special message at the end for facial recognition and cybersecurity marketing leaders)

Years ago, when I was in Mexico City on a business trip, one of my coworkers stated that he never uses biometrics to protect the data on his smartphone.

His rationale?

Government officials can compel you to use your biometrics to unlock your smartphone. They can’t compel you to provide your passcode to government officials.

Ironically, we both worked for a biometric company at the time.

But my former coworker isn’t the only one making this statement. With the recent protests, and with the recent searches of people crossing the U.S. border by plane or otherwise, this same advice is echoed everywhere.

But is it true?

As ZDNET says, it’s complicated.

Passcodes: it’s complicated

ZDNET quotes law firm managing partner Ignacio Alvarez on passcodes:

“But the majority of the courts have found that being required by law enforcement to give your code to your devices violates your Fifth Amendment right against self-incrimination.”

Note what Alvarez said: the MAJORITY of the courts. So if you end up before the “wrong” court, you might have to provide your passcode anyway.

ZDNET also quotes attorney Joseph Rosenbaum:

“Passwords or passcodes, because they represent information contained in a person’s mind, seem to generally be considered the same as requiring someone to testify against themselves in court or in a deposition,” he told ZDNET. “That information is more likely to be legally protected under the Fifth Amendment as potentially self-incriminating.”

Notice his “seem to generally be” and “more likely to be” language. Again, you could still be compelled to give your passcode.

But that’s the easy part.

Biometrics: it’s complicated

But passcodes are the easy part. Biometrics are much more of a gray area.

Anything you say.
By NBC Television – eBayfrontback, Public Domain, https://commons.wikimedia.org/w/index.php?curid=33340402.

The rationale behind not giving up your biometric is similar to the rationale behind the Miranda warning. As Dragnet fans know, “Anything you say can and will be used against you in a court of law.” Regarding passcodes, the courts…well, some of the courts, hold that since a passcode can be “spoken,” it’s covered under Miranda and therefore can’t be given without violating your Fifth Amendment rights.

What about biometrics? (Excluding voice biometrics for the moment.)

“…since a biometric isn’t spoken, production of that biometric may not legally qualify as the act of testifying against yourself and therefore, you can be compelled to unlock a phone or an app without necessarily having your rights violated.”

Again, note the use of the words “may not.” It isn’t clear here either.

And even these wishy-washy definitions may change.

“This area of law is a seriously moving target. Over time, things could favor passcodes being non-testimonial or biometrics being testimonial.”

In other words, a few years from now lawyers may advise you to use biometrics rather than passcodes to protect your private data on your smartphone.

Or maybe they’ll say both methods protect you equally.

Or maybe they’ll say neither method protects you, and your private data is no longer private.

But most likely they’ll say “It depends.” In the same way that our 18,000 law enforcement agencies have 18,000 different definitions of forensic science, they could have 18,000 different definitions of Miranda rights.

And one more thing…

Bredemarket has two openings!

The formal announcement is embargoed until Monday, but Bredemarket has TWO openings to act as your on-demand marketing muscle for facial recognition or cybersecurity:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/

Do We Have 18,000 Forensic Sciences?

Mike Bowers (CSIDDS) shared a Substack article by Max Houck regarding the uneven nature of forensic science in the United States. Houck’s thesis:

…how the fragmented, decentralized nature of American law enforcement and forensic practice creates a landscape where what counts as science (and possibly what counts as justice) can vary wildly depending on where you happen to be.

There are about 18,000 police agencies in the United States at all levels of government, and 400 separate forensic laboratories.

But we have standards, right?

Do Even when national scientific bodies like ASTM or NIST’s OSAC develop well-reasoned, consensus-based forensic standards, adoption is purely voluntary. Some laboratories fully integrate these standards, using them to validate methods, structure protocols, and train staff. Most others ignore them, modify them, or apply them selectively based on local preference or operational convenience. There is no enforcement mechanism, no unified system of oversight. The science exists, but whether it is followed depends on where you are.

Houck’s article details many other issues that plague forensic science, but the main issues arise because there are 18,000 different authorities on the matter. Because this is a structural issue, deeply rooted in how Americans think of governing ourselves, Houck doesn’t see an easy solution.

Reforming this system will not be easy. It runs up against the powerful American instincts toward local control, political independence, and legal precedent. Federal mandates for forensic accreditation, national licensing of analysts, or the establishment of an independent forensic science* oversight body (all ideas floated over the years) face stiff political and logistical resistance. I don’t give these ideas much of a chance.

Even Houck’s minimal suggestions for reform are questionable. In fact, if you read the list of his solutions at the bottom of his article, you’ll see that he’s already crossed one of them out.

Federal funding could be tied to meaningful accreditation and quality assurance requirements.

(Imagen 3)

The Facial Recognition Vendor Is Not At Fault If You Don’t Upgrade Your Software

This is the second time that I’ve seen something like this, so I thought I’d bring attention to it.

Biometric Update recently published a story about an Australian agency that is no longer using Cognitec facial recognition software.

Why? Because the facial recognition software the agency has is not accurate enough.

Note “the facial recognition software the agency has.” There’s a story here.

Police and Counter-terrorism Minister Yasmin Catley clarifies that Cognitec has released numerous updates to the product since its deployment, but the police did not purchase them. As with other developers, Cognitec’s legacy algorithms have higher error rates for various demographic groups.

Important clarification.

Now perhaps the agency had its reasons for not upgrading the Cognitec software, and for using other software instead.

But governments and enterprises should not use old facial recognition software. Unless they have to run the software on computers running PC-DOS. Then they have other problems.

(A little aside: when I prompted Google Gemini to create the Imagen 3 image for this post, I asked it to create an image of a 1980s IBM PC running MS-DOS. Those in the know realize my prompt was incorrect. I should have requested a 1980s IBM PC running PC-DOS, not MS-DOS. PC-DOS was the version of MS-DOS that IBM licensed for its own computers, leaving Microsoft able to provide MS-DOS to the “clone computers” that eventually eclipsed IBM’s own offering.)