Small comfort if your loved ones die in a terrorist attack, but ROC’s (Rank One Computing’s) product ROC Watch has won a special designation, as Biometric Update reports.
“ROC continues to cement its position in the U.S. biometrics market for defense and law enforcement, with the announcement that its product suite, ROC Watch, has received a Developmental Testing and Evaluation (DT&E) Designation under the U.S. Department of Homeland Security’s (DHS) Support Anti-terrorism by Fostering Effective Technologies (SAFETY) Act.”
So what?
“ROC and customers deploying ROC Watch receive federal liability protections in the event of an act of terrorism.”
Testing and evaluation designations vs. full designations
Note that a Developmental Testing and Evaluation designation is not a full designation, but only applies for…drumroll…testing and evaluation.
Full designations are held by a number of critical infrastructure entities, including stadiums, the Evolv Expedite product, and CLEAR. There are expired certifications held by Lockheed Martin for the FBI’s Next Generation Identification System, and MorphoTrust for its ABIS.
Business concerns override technology concerns
Again, so what?
This illustrates a key principle in biometrics, and in other technologies: while technological concerns are important, business concerns are critically important. Even if your solution is a technological marvel, it doesn’t matter if it runs into legal, organizational, or other bottlenecks.
For this reason, you should always emphasize your prospects’ needs rather than the cool technology.
If you need assistance sharpening your message, Bredemarket can help.
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