“And don’t worry about how it looks to others. It doesn’t matter if no one else hears the music or understands it. What matters is that it belongs to you. Some of the most beautiful dances are the ones no one sees—the moments when you close your eyes, sway to your own inner melody, and remember that you are more than your obligations, more than the expectations placed upon you.”
How old are you? The question that’s been asked at bars, pornography sites, and social media sites is now being asked at…a fast food restaurant in Kettering, Ohio.
I’ve talked about age assurance, age verification, and age estimation in a variety of use cases, including:
alcohol
tobacco
firearms
cannabis
driver’s licenses
gambling
“mature” adult content
car rentals
social media access
But what about fast food?
Anti-teen dining policies are nothing new, but this particular one is getting national attention.
The Kettering Chick-fil-A Teen Chaperone Policy
The Chick-fil-A in Kettering, Ohio (which apparently is a franchise and not company owned) posted the following last week:
“With school starting, we wanted to make sure that everyone is aware of our Teen Chaperone Policy. We are grateful for your support and want to make sure Chick-fil-A Kettering is a safe and enjoyable place for everyone! Thank you so much!”
From the Chick-fil-A Kettering Facebook page. (LINK)
Chick-fil-A Kettering Teen Chaperone Policy
To ensure a safe and respectful environment for all guests:
Guests 17 and under must be accompanied by a parent, guardian, or adult chaperone (age 21+) to dine in.
Unaccompanied minors may be asked to leave.
Thank you for helping us keep Chick-fil-Afamily-friendly!
Chick-fil-A Kettering
For the moment let’s admit that the Chick-fil-A worker (who may or may not be 17 years old themselves) tasked with enforcing the rule will probably just eyeball the person and decide if they’re old enough.
And let’s also ignore the business ramifications of this franchise’s actions, not only for the franchise location itself, but for all Chick-fil-A restaurants, including those who welcome people of all ages at all times.
Brick-and-mortar, underage
But there are some ramifications I want to address now.
This is definitely a brand new use case unlike the others, both because
it affects a brick-and-mortar establishment (not a virtual one), and
it affects people under the age of 18 whose ages are difficult to authenticate.
The last point is a big one I’ve addressed before. People under the age of 18 may not have a driver’s license or any valid government ID that proves their age. And if I’m a kid and walking to the Chick-fil-A, I’m not taking my passport with me.
In a way that’s precisely the point, and the lack of a government ID may be enough to keep the kids out…except that people over the age of 18 may not have a driver’s license either, and thus may be thrown out unjustly.
Enforcing a business-only rule without government backing
In addition, unlike alcohol or cannabis laws, there are very few laws that can be used to enforce this. Yes, there are curfew laws at night, and laws that affect kids during school hours, but this franchise’s regulation affects the establishment 24 hours a day (Sundays excluded, of course).
So Chick-fil-A Kettering is on its own regarding the enforcement of its new rule.
Unless Kettering modifies its municipal code to put the rule of law behind this rule and force ALL fast food establishments to enforce it.
And then what’s next? Enforcement at the Kettering equivalent of James Games?
Companies ask you to register for webinars with your corporate email address and job title.
But how many companies NEVER confirm your registration?
There are at least three reasons why you may never get that confirmation email:
It was marked as spam by your email provider, which reflects poorly on the webinar host. Has the host earned a bad reputation?
The company’s confirmation system is messed up, which reflects poorly on the webinar host. If it takes forever to respond to a simple registration, how long will it take the company to deliver its product or service to paying customers?
And of course there’s a third reason: the company evaluated your registration and determined you’re not a qualified prospect. Maybe you work for a competitor. Maybe you won’t buy and will instead try to sell—which the company will deduce by my job title of “Product Marketing Consultant.”
Webinars feed the funnel.
Disqualification can be legitimate. The purpose of an awareness webinar, like an awareness blog post, is to identify prospects who will become buyers.
But over-disqualification has its price. If my registration for your webinar is never confirmed because of my “Product Marketing Consultant” job title…well, I guess I can’t talk about your webinar, can I?
TPRM on the farm.
Mitratech allowed me to attend its TPRM-focused “frame, assess, respond, and monitor” webinar…and I talked about it.
Bredemarket’s Instagram account is just a bit different than your average identity/biometrics/technology Instagram account. Hear the difference: https://www.instagram.com/bredemarket