(Part of the biometric product marketing expert series)
Is your firm asking the following questions?
- Who are the competitors in the market for my product?
- Which features do competitive products offer? How do they compare to the features my product offers?
- Which industries do competitors target? How do they compare with the industries my company targets?
- Which contracts have the competitors won? How do they compare with the contracts my company has won?
- How effective is my company’s product marketing? My website? My social media? My key employees’ social media?
Bredemarket can help you answer these questions.
Types of analyses Bredemarket performs
For those who don’t know, or who missed my previous discussion on the topic, Bredemarket performs analyses that contain one or more of the following:
- Analysis of one or more markets/industries for a particular product or product line.
- Analysis of one or more (perhaps tens or hundreds) of competitors and/or competitive products for a particular product or product line.
- Analysis of a firm’s own product or product line, including how it is marketed.
How Bredemarket conducts its analyses
Bredemarket analyses only use publicly available data.
- I’m not hacking websites to get competitor prices or plans.
- I’m not asking past employees to violate their non-disclosure agreements.
How Bredemarket packages its analyses
These analyses can range in size from very small to very large. On the very small side, I briefly analyzed the markets of three prospect firms in advance of calls with them. On the large side, I’ve performed analyses that take between one and six weeks to complete.
- For the small self-analyses (excluding the very small quick freebies before a prospect call), I deliver these under my Bredemarket 404 Web/Social Media Checkup banner. When I first offered this service in 2020, I had a complex price calculation mechanism that depended upon the number of pages I had to analyze. Now I’ve simplified it and charge one of two flat rates.
- Because the larger analyses are of undetermined length, I offer these at an hourly rate under my Bredemarket 4000 Long Writing Service banner. These reports can number 40 pages or more in length, sometimes accompanied by a workbook describing 700 or more competitor products or contracts.
Obviously I can’t provide specifics upon the analyses I’ve already performed since those are confidential to my customers, but I always discuss the customers’ needs before launching the analysis to ensure that the final product is what you want. I also provide drafts along the way in case we need to perform a course correction.
Do you need a market, competitor, or self analysis? Contact me. Or book a meeting with me at calendly.com/bredemarket to talk about your needs (and check the “Market/competitor analysis” check box).
Bredemarket 