Tag Archives: video

Data Labelers Gonna Label, and Class Action Lawyers Gonna Lawyer

On Wednesday, I described how Meta’s Kenyan data labelers ended up watching explicit videos from people who presumably didn’t know that smart glasses were recording their activity.

To no one’s surprise, class action lawyers are now involved.

“In the newly filed complaint, plaintiffs Gina Bartone of New Jersey and Mateo Canu of California, represented by the public interest-focused Clarkson Law Firm, allege that Meta violated privacy laws and engaged in false advertising.

“The complaint alleges that the Meta AI smart glasses are advertised using promises like “designed for privacy, controlled by you,” and “built for your privacy,” which might not lead customers to assume their glasses’ footage, including intimate moments, was being watched by overseas workers. The plaintiffs believed Meta’s marketing and said they saw no disclaimer or information that contradicted the advertised privacy protections.”

So what does Meta say?

Meta. From https://www.meta.com/ai-glasses/privacy/.

“Clear, easy device and app settings help you manage your information, giving you control over what content you choose to share with others, and when.”

Except that according to Clarkson, people can’t opt out of the data labeling process.

This could get very revealing.

Many Ways To Conceptualize Stories, and Tell Them

Depending upon your talents and resources, your company may choose different ways to tell critically important stories to your prospects. But how do you get there?

Early this week, one of Bredemarket’s clients expressed an urgent need for a story. My job was to figure out the concept and pass it on to a talented person inside the company who would use my concept to create the final version.

Now I had no idea what format the final story would take. An infographic? A video? Something else?

Google Gemini.

But my concept didn’t need to be in the final format. It just had to contain the concept.

For all the client cared, I could have sketched the concept out in Microsoft Excel. Which works great for storyboards, especially when the story is fluid and needs to be re-sorted.

In the end, I used a different Microsoft product—PowerPoint. Not that it mattered.

Google Gemini.

When working with creative talent, you have to give them enough of your intent without constraining them. And I definitely did not constrain.

  • My PowerPoint used unformatted slides and default fonts.
  • The graphic concept that was central to the entire story consisted, in my concept, of three boxes with words in them. Later it became four boxes.
  • I used Google Gemini to create two subordinate concept images, but added indicators to show they should NOT be used. Even if the images were spectacular (they weren’t), we all know that my client couldn’t copyright them.
  • After I was supposedly done, I took one last pass through the slides and removed every unnecessary word.

I can’t share what happened after I completed the concept, but the creative talent had enough information to move forward.

And I saved my client a lot of time by performing the initial conceptual work so the client could execute immediately.

And that’s what matters.

Data Labelers Gonna Label

Before diving in, I should note that this is not just a Meta Ray Ban AI glasses issue.

This is an issue with ANY video feed that requires AI processing.

Because AI can’t do its job on its own.

To ensure that the AI is trained properly, an army of humans looks at the same data and uses data labeling to classify it.

We allow this when we sign those Terms of Service. And I personally believe it’s a good thing, since it helps correct errors from uncontrolled AI.

But Futurism notes the types of video feeds that the human data labelers have to label.

“I saw a video where a man puts the glasses on the bedside table and leaves the room,” one data annotator told the newspapers. “Shortly afterwards his wife comes in and changes her clothes.”

Grok.

Basically we record more than we should. One example: a bank card.

But regardless of whether data labelers are present or not, assume that any recording device will record anything, and potentially distribute it.

Bredemarket 2026 Tactical Goals 1 and 2

Long-time Bredemarket fans may recall when Bredemarket established and publicized annual goals. I haven’t publicized my overall goals since 2022, but I am publicizing these two tactical goals for 2026 to (1) hold myself accountable, and to (2) enlist your help. Both are awareness goals, designed to bring Bredemarket to the attention of the identity, biometric, and technology marketing leaders who are my hungry people.

Tactical Goal 1

In calendar year 2026, achieve 100 WordPress views (as measured by “Most Viewed,” not “Most Downloaded”) for each of the three “essentials” videos:

  • Landscape.
  • The Seven Questions I Ask.
  • Bredemarket: Services, Process, and Pricing.

For your convenience, you can find and view all three videos at a single Bredemarket blog post “Bredemarket Essentials November 2025.”

Tactical Goal 2

In calendar year 2026, achieve 1,000 YouTube views for each of the same three “essentials” videos.

Again for your convenience, you can find all three videos in this YouTube playlist: https://youtube.com/playlist?list=PLDHu4DNJv1KYQaR9Pvo0z4KzaZZweM02C

How you can help

You can help me realize my goals by doing one or both of the following (I ask, then YOU act):

  • If you have not seen all three of these videos yourself, visit either the Bredemarket blog post or the YouTube playlist and view the ones you haven’t seen. No need to view the ones you’ve already seen; I’m interested in meaningful views, not statistical inflation.
  • Share the videos with identity, biometric, and technology marketing leaders who can use Bredemarket’s services.

For me, 100 or 1,000 annual views of a video is a stretch goal. Even looking at lifetime statistics, my most popular WordPress video, my discovery of the Amazon Fresh Upland opening, has less than 100 views, and my most popular YouTube short, the metal strips that protect palm trees from squirrels, has less than 3,100 views. (I believe my most popular video ever was my Instagram reel of the San Antonio Avenue bridge: over 6,800 views.)

Maybe I should ditch the wildebeests, wombats, and iguanas (and koalas) and concentrate on squirrels. On a bridge. Eating Amazon Fresh groceries.

Google Gemini.