Five of my identity information sources that I have created over the years (and no, most of you can’t see the fifth one)

Back in January 2021, I wrote a post on the Bredemarket blog entitled “Four of my identity information sources that I have created over the years, including one that you can access in the next ten┬áseconds.”

This post is an update to my January 2021 post about the four identity information services. Yes, I just created a fifth one. (But most of you can’t see it.)

The first three services

The first three were created for the benefit of employees at (then) Motorola, (then) MorphoTrak, and IDEMIA. Briefly, those three were:

  • A Motorola “COMPASS” intranet page entitled “Biometric Industry Information.”
  • A MorphoTrak SharePoint intranet page entitled “Identity Industry Information.” (Note the change in wording.)
  • An IDEMIA (and previously MorphoTrust and L-1) daily email newsletter.

The fourth service

Of course, since I wrote the January 2021 post in the Bredemarket blog, the main purpose of the post was to tout the fourth identity information source, the (then) newly-created “Bredemarket Identity Firm Services” LinkedIn showcase page.

January 2021 screen shot of a post in the Bredemarket Identity Firm Services LinkedIn showcase page.

I subsequently created a companion Bredemarket Identity Firm Services Facebook group, which like the LinkedIn showcase page (and unlike my previous efforts for Motorola, MorphoTrak, and IDEMIA) were publicly accessible.

Why did I do this?

I marvel at the thought that I kept on doing this over and over again for four different companies, including Bredemarket. Why did I have this pressing need to reinvent the wheel as I traveled from company to company?

Habitually I’ve been a reader, and have found myself reading a lot of information about the biometric industry or the wider identity industry. Of course it’s not enough just to read something, you have to do something with it. COMPASS, SharePoint, email, LinkedIn, and Facebook allowed me to do two things with all of the articles that I read:

  • Save them somewhere so that I could find them in the future.
  • Share them with other people who may be interested in them.

I didn’t collect information on my impact to others in versions 1.0 and 2.0, but by the time I started managing the IDEMIA email list, I not only received comments from people who appreciated the articles, but I was also able to grow the subscriptions to the email list. (People had to opt in to receive the emails; we didn’t cram them into the inboxes of every IDEMIA employee.)

Similarly, I’ve received comments from people on LinkedIn who follow the showcase page, stating that they appreciated what I was sharing there.

And while COMPASS and the MorphoTrak SharePoint are long gone, and IDEMIA’s Daily News may or may not still be in publication, I can assure you that the Bredemarket Identity Firms services LinkedIn page and Facebook group still continue to operate for your reading pleasure.

And that’s the end of the story.

No it’s not.

The fifth service

As some of you know, Bredemarket has become a side gig because of my new day job, which is with a company in the identity industry. During my first days on the new job, I set up subscriptions to my new company email account so that I could receive information from Crunchbase and Owler, as well as relevant Google Alerts on the identity industry.

And as I began receiving these subscriptions, as well as performing my usual scans of other news sources…

…well, you can guess what happened.

“I need to store these stories and share them with my coworkers,” I thought to myself.

Finally, I created a new identity information service using the well-worn title “Identity Industry Information.” (Hey, it’s easy for me to remember.)

Now I can’t actually SHARE this service with you, because it’s just for the employees at my new company.

And THIS iteration takes advantage of a technology that’s slightly newer than COMPASS.

It’s a Slack channel.

P.S. to employees at my current company – if you’d like to access this Slack channel, DM me on Slack and I’ll send you an invite.

Four of my identity information sources that I have created over the years, including one that you can access in the next ten seconds

How many of us keep on doing the same thing, but just use different tools to do it?

For example, I am going to provide four examples of ways…I mean, for example, I am going to list four ways in which I have disseminated identity information to various internal and external audiences over the last fifteen years. Three of these methods had restricted access and some are no longer available, but the last one, Bredemarket Identity Firm Services, is publicly available to you TODAY.

You can get to this information source in ten seconds if you like. If you’re a TL;DR kind of person, click here.

For the rest of you, read on to see how I used COMPASS (most of you haven’t heard of COMPASS), SharePoint (you’ve heard of that), email (you’ve definitely heard of that), and LinkedIn (ditto) to share information.

Take One: Using Motorola Tools

For the first identity information source, let’s go back about fifteen years, when I was a product manager at Motorola (before The Bifurcation). Motorola had its own intranet, called COMPASS, which all of us Motorolans would use to store information except when we didn’t.

Using this intranet, I created a page entitled “Biometric Industry Information,” in which I pasted links and short descriptions of publicly-available news items. I’m not sure how useful this information source was to others, but I referred to it frequently.

Eventually Motorola sold our business unit to Safran, and “Biometric Industry Information” was lost in the transition. For all I know it may be available on some Motorola Solutions intranet page somewhere, though I doubt it.

Take Two: An Industry-Standard Tool and an Expanded Focus

The second identity information source was created a few years later, when I was an employee of MorphoTrak. Two things had changed since the Motorola days:

  • MorphoTrak’s parent company Safran didn’t use the Motorola intranet solution. Instead, it used an industry-standard intranet solution, SharePoint. This was tweaked at each of the individual Safran companies and regions, but it was pretty much a standard solution.
  • The second change was in the breadth of my interests, as I realized that biometrics was only part of an identity solution. Yes, an identity solution could use biometrics, but it could also used the driver’s licenses that MorphoTrak was slated to produce (but didn’t), and other security methods besides.

So when I recreated my Motorola information source, the new one at MorphoTrak was a Microsoft SharePoint list entitled “Identity Industry Information.”

Again, I’m not sure whether others benefited from this, but I certainly did.

Take Three: Taking Over an Email List

The third iteration of my information source wasn’t created by me, but was created about a decade ago at a company known as L-1 Identity Solutions. For those who know the company, L-1 was a conglomeration of multiple small acquisitions that provided multiple biometric solutions, secure document solutions, and other products and services. Someone back then decided that a daily newsletter covering all of L-1’s markets would be beneficial to the company. This newsletter began, and continued after Safran acquired L-1 Identity Solutions and renamed it MorphoTrust.

MorphoTrust and my company MorphoTrak remained separate entities (for security reasons) until Oberthur acquired some of Safran’s businesses and formed IDEMIA. In North America, this resulted in the de facto acquisition of MorphoTrak by MorphoTrust, and some significant shifting in organizational charts and responsibilities.

As a result of these changes, I ended up taking over the daily newsletter, tweaking its coverage to better meet the needs of today, and (in pursuit of a personal annual goal) expanding its readership. (This email was NOT automatically sent to everyone in the company; you had to opt in.)

Now some may believe that email is dead and that everyone should be on Volley or Clubhouse, but email does serve a valid purpose. As a push technology, emails are provided to you every day.

OK, every five seconds.

But modern email systems (including those from Microsoft and Google) provide helpful tools to help you manage your email. This allowed people to prioritize their reading of my daily newsletter, or perhaps de-prioritize it.

Two years later IDEMIA underwent another organizational change, and I was no longer responsible for the daily newsletter. Last I heard, the daily newsletter still continues.

Take Four: Market Me, Benefit You

Eventually I left IDEMIA and started Bredemarket, and the identity industry became one of the industries that I targeted for providing Bredemarket’s services. To build myself as an identity industry authority, and to provide benefits to identity industry firms, I needed to market specifically to that segment. While my online marketing outlets were primarily focused on my website, I was also marketing via LinkedIn and Facebook. My LinkedIn marketing was primarily though the Bredemarket LinkedIn company page.

In late November, I decided to create a LinkedIn Showcase page entitled Bredemarket Identity Firm Services. While the page was initially created for other reasons, I eventually settled into a routine of sharing identity industry information via the page.

Like I’ve done one thousand times before.

I’m trying to add new content to Bredemarket Identity Firm Services on a daily basis. It’s primarily content from other sources, but sometimes my own content (such as this post) will find its way in there also. And, as in the example above, I’ll occasionally include editorial comments on others’ posts.

So if you’re on LinkedIn and would find such content useful to you, go to the showcase page and click the “Follow” button.

P.S. I have a technology showcase page also.