Mountain Avenue Rite Aid is Closing in Five Days

Update to my July 2 Bredemarket blog post.

As of July 21, the Rite Aid at 4th and Mountain in Ontario, California IS closing. In the next five days.

No Thrifty Ice Cream here.

And while the Thrifty Ice Cream counter at this store is empty, at least the Thrifty company survives.

No pharmacy pick up either.

More pictures below. Avoid if store closings depress you.

Aisles mostly bare, some store fixtures disassembled.
And they’re for sale.

My July 4

My July 4 included a parade and cherries.

Admittedly a lot of content, especially for a non-working day. (One was scheduled.) But if your technology firm lacks marketing content, I know a guy – https://bredemarket.com/mark/

Content for tech marketers.

The (Sort Of) Monster That is Thrifty Ice Cream

I had heard that Corona’s Monster Beverage had purchased Thrifty Ice Cream as part of the Rite Aid bankruptcy proceedings, but wanted to confirm this. And the news was partially correct.

Yes, Thrifty Ice Cream’s sale was approved on July 1 at a purchase price of $19.2 million.

The buyer?

Not Monster Beverage, but a separate corporate entity known as Hilrod Holdings.

Hilrod Holdings is linked to Hilton Schlosberg and Rodney Sacks, who until recently were co-CEOs at the energy drink company Monster Beverage Corporation. Sacks stepped down from his position as co-CEO in mid-June.”

Monster Beverage is primarily known for Monster Energy drinks, and used to be the original owner of Hansen’s non-energy drink  (sold to Coca-Cola who then axed it).

Sacks, 75, is now Chairman at Monster, so both Schlosberg and Sacks are still connected with Monster while simultaneously running Hilrod. Not that ice cream directly competes with energy drinks, but the Hilrod hobby could raise some eyebrows.

July 4 Parade, Post Assembly

In addition to the security and pre-assembly videos I filmed before today’s July 4 Independence Day parade in Ontario, California, I also filmed a little bit of video during the parade itself.

But not the bagpipes. (I heard enough of them when I lived near Upland High years ago.)

The video below includes the Vietnam veterans and Chaffey High School. (Not that any current Chaffey students are Vietnam veterans.)

There is no video of horses, because I saw no horses during the parade. Don’t know why.

July 4 parade.

For comparison, here is my July 4, 2023 post.

Back to promoting Bredemarket content services (in Ontario and elsewhere) later.

NFI is Charged Up

(Imagen 4)

It’s been over three years since I mentioned NFI Industries in the Bredemarket blog. At the time I said:

“NFI is working with Volvo, Daimler, and others on an ambitious project to “[o]perate the first 100% zero-emission drayage fleet in the U.S. with the deployment of 60 battery-electric tractors.” NFI wants to achieve this by 2023.”

Well, now it’s 2025, and NFI has nearly 90 battery-electric tractors. And a place to charge them:

“NFI and Prologis Mobility launched a new electric truck charging depot in Ontario, California. The 1 MW facility features 10 dedicated charging ports and charges up to 20 vehicles daily.”