As of 2025, I (John E. Bredehoft of Bredemarket) have been writing about identity for 30 years. I’ve written about fingers, faces, irises, DNA, driver’s licenses, geolocation, and many other ways to help establish an individual’s unique identity.
And while I’ve created identity content in a variety of customer-facing formats, including white papers, case studies, and e-books, one of my favorite ways to write about identity is via blog posts.
Why?
- Blog posts provide an immediate business impact. Other pieces of identity content are harder to access. You have to download a white paper or other document, and sometimes you even have to fill out a form before you can download the white paper. Blog posts are immediately accessible to the reader, and are almost immediately available via your favorite search engine.
- Blog posts are easy to share. Generally you don’t just write a blog post and let the traffic come to you. When I write an identity blog post to promote Bredemarket, I get the word out on my social channels, including identity-related channels on LinkedIn, Facebook, Instagram, Twitter, and even TikTok. (Sorry, no Snapchat yet.)
- Blog posts are easy to repurpose. You can take the content from one or more blog posts and repurpose it in another format. For example, I took this blog post and repurposed it as an e-book, increasing its reach dramatically.
- I like writing blog posts. This isn’t a direct benefit to you, but it’s a benefit to me. Because blog post writing is so much fun, I’ve written thousands of blog posts over the last 20 years, and over 1,000 Bredemarket blog posts over the last five years, many of which relate to identity.
- I like writing about identity. I call myself a biometric content marketing expert because I’ve communicated about identity. A lot. I offer my clients (1) no identity learning curve, (2) no content learning curve, and (3) proven results.
But I haven’t just written blog posts for Bredemarket. I’ve written for Bredemarket clients, and for various employers, helping them to quickly get the word out about the benefits of their identity solutions.
Can I help your firm get the word out about your identity solution’s benefits? If so, contact me.
Additional information on identity blog post writing
Here is a sampling of what John E. Bredehoft of Bredemarket has written on the topic of identity blog post writing.
(5/3/2024) Content Marketing and Proposals are Pretty Much the Same
I’ve taken a very small break from my identity blog post writing business to help a biometric company with a proposal. I am, after all, the biometric proposal writing expert, so I’m at home working on identity proposals. After all, I’ve done it before.
More at https://bredemarket.com/2024/05/03/content-marketing-and-proposals-are-pretty-much-the-same/
(4/24/2024) Reasonable Minds Vehemently Disagree On Three Biometric Implementation Choices
I’ve worked for over a dozen biometric firms as an employee or independent contractor, and I’ve analyzed over 80 biometric firms in competitive intelligence exercises, so I’m well aware of the vast implementation differences between the biometric offerings.
Some of the implementation differences provoke vehement disagreements between biometric firms regarding which choice is correct. Yes, we FIGHT.
Let’s look at three (out of many) of these implementation differences and see how they affect YOUR company’s content marketing efforts—whether you’re engaging in identity blog post writing, or some other content marketing activity.
(12/19/2023) Why Your Identity Company Isn’t Saying Anything
My mini-survey shows that of the 40+ identity firms with blogs, about one-third of them HAVEN’T SAID A SINGLE THING to their prospects and customers in the last two months.
Is your firm failing to engage in identity blog post writing, even though you have a blog?
More at https://bredemarket.com/2023/12/19/why-your-identity-company-isnt-saying-anything/
(11/1/2023) Converting Prospects For Your Firm’s “Something You Are” Solution
If your firm offers an identity solution that partially depends upon “something you are,” then you need to create content (blog, case study, social media, white paper, etc.) that converts prospects for your identity/biometric product/service and drives content results.
More at https://bredemarket.com/2023/11/01/converting-prospects-for-your-firms-something-you-are-solution/
(9/12/2023) How Identity and Biometrics Firms Can Use Blogging to Grow Their Business
These firms (and probably many more) already recognize the value of identity blog post writing, and some of them are blogging frequently to get valuable content to their prospects and customers.
Is your firm on the list? If so, how frequently do you update your blog?
(9/11/2023) The Secret to Beating Half of All Fortune 500 Marketers and Growing Your Businenss
- If you are in the identity/biometric industry, my identity blog post writing experience benefits firms who identify individuals via fingers, faces, irises, DNA, driver’s licenses, geolocation, and many other factors and modalities. I truly am a biometric content marketing expert and an identity content marketing expert.
(8/22/2023) Geographical Confusion Strikes Again, Eh?
Aware announced that its blog made a list of the top 25 biometric blogs. It maintains this top 25 ranking to this day.
And I wanted in.
Not that I necessarily consider myself equal to Aware or some of the other noted companies on the current list, but as the self-acknowledged identity/biometric blog expert, with hundreds of identity posts over the last three years, I figured I had a shot of making the list. The benefit to me, of course, is that if I made the list, I had a better chance of securing identity blog post writing clients and other clients.
More at https://bredemarket.com/2023/08/22/geographical-confusion-strikes-again-eh/
(8/15/2023) Communicating How Your Firm Fights Synthetic Identities
How can I work with you to communicate your firm’s anti-synthetic identity message? For example, I can apply my identity/biometric blog expert knowledge to create an identity blog post for your firm. Blog posts provide an immediate business impact to your firm, and are easy to reshare and repurpose. For B2B needs, LinkedIn articles provide similar benefits.
More at https://bredemarket.com/2023/08/15/communicating-synthetic-identities/
(8/11/2023) Blog About Your Identity Firm’s Benefits Now. Why Wait?
That little tip about benefits vs. features is just one of numerous tips that I’ve picked up over my many years as an identity/biometric blog expert. And you can benefit from my ability to start writing immediately because I require no learning curve. My 29 years of identity/biometric expertise comes in handy when your firm requires identity blog post writing.
More at https://bredemarket.com/2023/08/11/blog-about-your-identity-firms-benefits-now-why-wait/
(6/19/2023) Fill Your Company Gap With A Biometric Content Marketing Expert
Because I’ve produced both external and internal content on identity/biometric topics, I offer the experience to produce your content in a number of formats.
- External content: account-based marketing content, articles, blog posts (I am the identity/biometric blog expert), case studies, data sheets, partner comarketing content, presentations, proposals, sales literature sheets, scientific book chapters, smartphone application content (events), social media posts, web page content, and white papers.
- Internal content: battlecards, competitive analyses, demonstration scripts (events), email internal newsletters, FAQs, multi-year plans, playbooks, project plans, proposal templates, quality improvement documents, requirements documents, strategic analyses, and website/social media analyses.
More at https://bredemarket.com/2023/06/19/fill-your-company-gap-with-a-biometric-content-marketing-expert/
(6/9/2023) How Can Your Identity Business Create the RIGHT Written Content?
Does your identity business need written content, such as blog posts (from the identity/biometric blog expert), case studies, data sheets, proposal text, social media posts, or white papers?
How can your identity business create the right written content?
More at https://bredemarket.com/2023/06/09/identity-right-content/
(2/16/2022) Does your biometric/identity firm need proposal or content marketing services?
More Online Writing: Wrote blog posts for multiple biometric firms. After all, I am the identity/biometric blog expert.
(8/6/2021) Faulty “journalism” conclusions: the Israeli “master faces” study DIDN’T test ANY commercial biometric algorithms
Are you about to publish something about biometrics that requires a sanity check? (Hopefully not literally, but you know what I mean.)
Well, why not turn to a biometric content marketing expert? Use the identity/biometric blog expert to write your blog post, the identity/biometric case study expert to write your case study, or the identity/biometric white paper expert to…well, you get the idea. (And all three experts are the same person!)
Bredemarket 