Identity/biometrics/technology marketing and writing services
So I wrote my Bredemarket blog post about the scam Substack post I saw last night.
Then I shared it to my socials, including Facebook.
But Facebook removed the shares.
And put me on a one month restriction.
I’m appealing.
Last night I saw a Substack post from one of my subscriptions, but I immediately distrusted the post.
The post was purportedly from Kathy Kristof from SideHusl.com. Now Kristof herself is legitimate, and her SideHusl website evaluates…well, side hustles.
But this message didn’t sound like Kathy, and my spidey sense was aroused.
Let me count the ways.
My immediate reaction?
“I ain’t clicking that Access Dashboard button.”
And:
“Suspicious message, purportedly from Kathy Kristof at Sidehusl.com, asking you to click a button.
“No way.”
Be careful out there.
Identity/biometric marketing leaders continuously talk about how their companies have reduced bias in their products. But have they reduced bias in their own marketing to ensure it resonates with prospects?
I recently talked about the problem of internal bias:
“Marketers are driven to accentuate the positive about their companies. Perhaps the company has a charismatic founder who repeatedly emphasizes how ‘insanely great’ his company is and who talked about ‘bozos.’ (Yeah, there was a guy who did both of those.)
“And since marketers are often mandated to create both external and internal sales enablement content, their view of their own company and their own product is colored.”
Let’s look at two examples of biometric marketing internal bias…and how to overcome it.
Well, I have my admittedly biased solution to prevent companies from tumbling into groupthink, drinking of Kool-Aid, and market irrelevance.
Contract with an outside biometric product marketing expert. (I just happen to know one…me.)
I haven’t spent 30 years immersed in your insular culture. I’ve heard all the marketing-speak from different companies, and I’ve written the marketing-speak for nearly two dozen of them. I can ensure that your content resonates with your external customers and prospects, not only with your employees.
All well and good…until…
“But John, what about your own biases? IDEMIA, Motorola, Incode, and other employers paid you for 25 years! You probably have an established process that you use to prepare andouillette at home, based upon a recipe from 2019!”
I don’t…but point taken. So how do I minimize my own biases?
My breadth of experience lessens the biases from my past. Look at my market-speak from 1994 to 2023, in order:
Add all the different messaging of Bredemarket’s clients, plus my continuous improvement (hello MOTO) of my capabilities, and I will ensure that my content, proposals, and analysis does not trap you in a dead end.
Are you ready to elevate your company with the outside perspective of a biometric product marketing expert?
Let’s talk (a free meeting). You explain, I ask questions, we agree on a plan, and then I act.
Schedule a meeting at https://bredemarket.com/mark/
Remember the Church Lady’s saying, “Well how convenient“?
People weren’t laughing at Joel R. McConvey when he reminded us of a different saying:
“In Silicon Valley parlance, ‘create the problem, sell the solution.'”
McConvey was referring to two different Sam Altman investments. One, OpenAI’s newly-released Sora 2, amounts to a deepfake “slop machine” that is flooding our online, um, world in fakery. This concerns many, including SAG-AFTRA president Sean Astin. He doesn’t want his union members to lose their jobs to the Tilly Norwoods out there.
If only there were a way to tell the human content from the non-person entity (NPE) content. Another Sam Altman investment, World (formerly Worldcoin), just happens to provide a solution to humanness detection.
“What if we could reduce the efficacy of deepfakes? Proof of human technology provides a promising tool. By establishing cryptographic proof that you’re interacting with a real, unique human, this technology addresses the root of the problem. It doesn’t try to determine if content is fake; it ensures the source is real from the start.”
All credit to McConvey for tying these differing Altman efforts together in his Biometric Update article.
But World’s solution is partial at best.
As I’ve said before, proof of humanness is only half the battle. Even if you’ve detected humanness, some humans are capable of their own slop, and to solve the human slop problem you need to prove WHICH human is responsible for something.
Which is something decidedly outside of World’s mission.
But is it part of YOUR company’s mission? Talk to Bredemarket about getting your anti-fraud message out there: https://bredemarket.com/mark/
Bredemarket creates content.
If you want me to create yours, talk to me. https://bredemarket.com/mark/
(Grok)
(Part of the biometric product marketing expert series)
Inland Empire locals know why THIS infamous song is stuck in my head today.
For those who don’t know the story, Rob Pilatus and Fab Morvan performed as the band Milli Vanilli and released an extremely successful album produced by Frank Farian. The title? “Girl You Know It’s True.”
But while we were listening to and watching Pilatus and Morvan sing, we were actually hearing the voices of Charles Shaw, John Davis, and Brad Howell. So technically this wasn’t a modern deepfake: rather than imitating the voice of a known person, Shaw et al were providing the voice of an unknown person. But the purpose was still deception.
Anyway, the ruse was revealed, Pilatus and Morvan were sacrificed, and things got worse.
“Pilatus, in particular, found it hard to cope, battling substance abuse and legal troubles. His tragic death in 1998 from a suspected overdose marked a sad epilogue to the Milli Vanilli saga.”
But there were certainly other examples of voice deepfakes in the 20th century…take Rich Little.
So deepfake voices aren’t a new problem. It’s just that they’re a lot easier to create today…which means that a lot of fraudsters can use them easily.
And if you are an identity/biometric marketing leader who needs Bredemarket’s help to market your anti-deepfake product, schedule a free meeting with me at https://bredemarket.com/mark/.
(Part of the biometric product marketing expert series)
Whether you are a human or a non-person entity (NPE) with facial recognition capability, you rely on visual cues to positively identify or authenticate a person. Let’s face it; many people resemble each other, but specific facial expressions or emotions are not always shared by people who otherwise look alike.
But in one of those oddities that fill the biometric world, you can have TOO MUCH expression. Part 3 of International Civil Aviation Organization (ICAO) Document 9303, which governs machine readable travel documents, mandates that faces on travel documents must maintain a neutral expression without smiling. At the time (2003) it was believed that the facial recognition algorithms would work best if the subject were expressionless. I don’t know if that holds true today.
But once the smile is erased, any other removal of expression or emotion degrades identification capability significantly. For example, closing the eyes not only degrades facial recognition, but is obviously fatal to iris recognition.
And if you remove the landmarks upon which facial recognition depends, identification is impossible.
While expression or lack thereof does not invalidate the assumption of permanence of the biometric authentication factor, it does govern the ability of people and machines to perform identification or authentication.
As some of you know, my generative AI tool of choice has been Google Gemini, which incorporates guardrails against portraying celebrities. Grok has fewer guardrails.
My main purpose in creating the two Bill and Hillary Clinton videos (at the beginning of this compilation reel) was to see how Grok would handle references to copyrighted music. I didn’t expect to hear actual songs, but would Grok try to approximate the sounds of Lindsey-Stevie-Christine era Mac and the Sex Pistols? You be the judge.
And as for Prince and Johnny…you be the judge of that also.
Using Grok for evil: a deepfake celebrity endorsement of Bredemarket?
Although in the video the fake Taylor Swift ends up looking a little like a fake Drew Barrymore.
Needless to say, I’m taking great care to fully disclose that this is a deepfake.
But some people don’t.
Access by the biometric product marketing expert bredemarket.com/mark
Bredemarket