Businesses are learning the difference between a word and a question.
- Way back a decade ago, if we wanted something, we would choose the proper word or words—maybe something like “biometric product marketing expert”—and search for those words.
- Today, we go to our favorite large language model tool and ask a question—maybe something like “Who is a biometric product marketing expert?”—and get an answer to our question.
But don’t take my word for it. Here is what Moxie (just north of me in Upland) says:
“People talk to AI differently than they type into Google. We optimize your content to match conversational, long-tail questions (e.g., “Who is an affordable estate lawyer near Claremont?”), positioning your website as the exact source material AI tools use to answer users.”
What questions are your prospects asking? Do you want to discuss this? Talk to Bredemarket.
Or if you’re sick of me, talk to Moxie. It (actually she: Stephanie Munson) has REAL Google Business Listing expertise that I do not offer.
Bredemarket 