Compulsions and obsessions can be bad things, or they can be good things if channeled correctly.
What if Bredemarket provided me an outlet to chnnel my compulsions and obsessions to help your business grow?
Compulsions and obsessions
I recently wrote a three-post series (first post in the series here) that frequently used the word “compulsion.”
I almost used the word “obsession” in conjunction with the word compulsion, but decided not to make light of a medical condition that truly debilitates some people.
I used the word compulsion to refer to two things about me:
- My compulsion to write stuff, described in brief in the “Writing, writing, writing” section on my “Who I Am” page.
- My compulsion to share stuff about identity and biometrics, which you can see if you visit my Bredemarket Identity Firm Services LinkedIn page and Facebook group.
While compulsions and obsessions can certainly be bad things, when harnessed properly they can provide good for the world.
Like a butterfly.
Animotion on embracing an obsession
When people of a certain age hear the word “obsession,” they may think of the 1980s song by the band Animotion.
Unfortunately for us, 90% of the song deals with the negative aspects of a person obsessing over another person. If you pick through the lyrics of the Animotion song “Obsession” and forget about what (or who) the singer is obsessing about, you can find isolated phrases that describe how an obsession can motivate you.
- “I cannot sleep”
- “Be still”
- “I will not accept defeat”
But thankfully, there are more positive ways to embrace an obsession.
Justin Welsh on embracing an obsession
While Justin Welsh’s July 2022 post “TSS #028: Don’t Pick a Niche. Embrace an Obsession” is targeted for solopreneurs, it could just as easily apply to those who work for others. Regardless of your compensation structure, why do you choose to work where you do?
For Welsh, the practice of picking a niche risks commoditization.
They end up looking like, sounding like, and acting like all of their competition. The internet is full of copycats and duplicates.
From https://www.justinwelsh.me/blog/dont-pick-a-niche-embrace-an-obsession
(For example, I’d bet that all of the people who are picking a niche know better than to cite the Animotion song “Obsession” in a blog post promoting their business.)
Perhaps it’s semantics, but in Welsh’s way of thinking, embracing an obsession differs from picking a niche. To describe the power of embracing an obsession, Welsh references a tweet from Daniel Vassalo:
Find something you want to do really badly, and you won’t need any goals, habits, systems, discipline, rewards, or any other mental hacks. When the motivation is intrinsic, those things happen on their own.
From https://twitter.com/dvassallo/status/1547230105805754369
I trust you can see the difference between picking something you HAVE to do, versus obsessing over something you WANT to do.
What’s in it for you?
Welsh was addressing this post to me and people like me, and his message resonates with me.
But frankly, YOU don’t care about me and about whether I’m motivated. All that you care about is that YOU get YOUR content that you need from me.
So why should you care what Justin Welsh and Daniel Vassllo told me?
The obvious answer is that if you contract with Bredemarket for your marketing and writing services, you’ll get a “pry my keyboard out of my cold dead hands” person who WANTS to write your stuff, and doesn’t want to turn the writing process over to some two-year-old bot (except for very small little bits).
Regarding the use of two-year-old bots:
- I wrote about my use and non-use of generative AI in a post on this blog, “The Temperamental Writer’s Two Suggestions and One Rule for Using Generative AI.”
- Then I repurposed the whole thing on LinkedIn in a Bredemarket Identity Firm Services LinkedIn article, “Three Ways I Use Generative AI to Create Written Content for Identity/Biometrics (and other) Companies.”
- I’m still working on my TikTok generative AI dance. (Don’t hold your breath.)
“Pry my keyboard,” indeed.
Do you need someone to obsess over YOUR content?
Of course, if you need someone to write YOUR stuff, then I won’t have time to work on a TikTok dance. This is a good thing for me, you, and the world.
As I’ve stated elsewhere, before I write a thing for a Bredemarket client, I make sure that I understand WHY you do what you do, and understand everything else that is relevant to the content that we create.
As I work on the content, you have opportunities to review it and provide your feedback. This ensures that both of us are happy with the final copy.
And that your end users become obsessed with YOU.
So if you need me to create content for you, please contact me.
- Send me an email at john.bredehoft@bredemarket.com.
- Or go to calendly.com/bredemarket to book a meeting with me.
- Or go to bredemarket.com/contact/ to use my contact form.
Feel free to share YOUR favorite 1980s song if you like.
Even if it’s THIS song that your favorite temperamental writer detests.
Bredemarket 
Thank you for taking the time to pen this article and share your insights.
The article discusses how compulsions and obsessions can be harnessed properly to provide good for the world. The writer shares his compulsion for writing and sharing content about identity and biometrics. Justin Welsh’s message of embracing an obsession is discussed as a way to differentiate from competitors and motivate oneself. The benefits of using Bredemarket for marketing and writing services are highlighted with the assurance of understanding the client’s needs and providing quality content. Interested clients can contact the writer via email, booking a meeting, or using the contact form on the website.
Patrice
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