(Imagen 4)
What a difference a few years makes.
Identix plus Visionics (plus Digital Biometrics)
Back in 2002, when I was an automated fingerprint identification system (AFIS) product manager at Motorola, another fingerprint company, Identix, made an announcement.
“Identix Inc. and Visionics Corp. announce a strategic merger of equals in an all-stock transaction valued at approximately $600 million.”
The word “synergy” was tossed about, justifiably. You see, while Identix had a long history with fingerprints, Visionics had a long history with facial recognition. So the new combined company would offer both fingerprint and face biometrics, something new for the time. So new that Visionics’ chairman and CEO, Dr. Joseph Atick, made the following statement:
“I believe this merger of equals is one of the most significant events in the history of the biometrics industry to date.”
One little footnote: the acquisition brought fingerprint provider Identix and its chief competitor Digital Biometrics into the same company, since Visionics had acquired Digital Biometrics in 2001.
Viisage plus TDT
Let’s, um, face it: the combined company (known as Identix) was positioned well against Visionics’ chief competitor, a company called Viisage.
But Viisage had plans of its own. Just two years later, it announced its own acquisition:
“In February, it bought Trans Digital Technologies (TDT), which supplies the digital printing system for U.S. passports, for $50 million in cash and stock. Last year, the Arlington, Va.-based TDT landed a five-year, $65 million contract extension with the U.S. State Department for the passport system.”
Which prompted Bernard Bailey, Viisage’s president and CEO, to declare that the acquisition of TDT was:
“…the single most important transformational event in Viisages history.”
So who was the true visionary: Atick, or Bailey? Or maybe someone else we haven’t mentioned yet?
Identix and Viisage…and all the other companies
While Identix and Visionics had some pretty significant components, neither could claim to be a true identity leader. Both companies not only had to compete against the traditional AFIS providers including Sagem Morpho and Motorola, but also against other identity providers. Take Digimarc, which beefed itself up considerably by acquiring Polaroid’s driver’s license business in 2001.
So by 2004, my Motorola “Biometric Business Unit” was competing against a bunch of companies, including:
- One of our traditional AFIS competitors, Sagem Morpho.
- Identix, including Visionics and Digital Biometrics.
- Viisage, including Trans Digital Technologies.
- Digimarc’s driver’s license business.
You know how this ended
Several years later, after several mergers (including the one that combined Identix and Viisage to form L-1 Identity Solutions, driven by Robert LaPenta’s L-1 Investment Partners who invested in Viisage), all of these companies would become part of the French aerospace company Safran.
- Sagem Morpho and Motorola’s Biometric Business Unit would be a Safran subsidiary called MorphoTrak (with some international pieces tossed over into a division that would subsequently be renamed Morpho).
- The others (L-1 plus Digimarc’s driver’s license business, acquired in 2008) would be a Safran subsidiary called MorphoTrust.
Until Safran sold ALL of Morpho, including MorphoTrak and MorphoTrust, to the company that eventually became IDEMIA.
Bredemarket 