While Bredemarket as an entity has only officially worked one trade show, my personal trade show, conference, and exhibition experience extends back years.
My years of session and speaker coordination
For example:
In a past life I was tasked with session and speaker coordination for an annual conference. Dozens of sessions, dozens of speakers, probably about a dozen rooms, a myriad of microphone and table and cable setups, a little under a week…plus a dozen planners and dozens of employees and third-party conference staff.
There were many ways in which things could go wrong:
- What if a demonstrator wanted to show an application on their iPhone, but you only had one-stage cables for a Windows laptop?
- What if a keynote speaker wanted to show an application video as part of their remarks, but the audio-visual staff hadn’t tested the video yet? (Back in the day I worked with Sardis Media. They are magicians.)
- What if an executive had an inspired idea to move one of our main room speakers to Wednesday morning…right when the speaker was conducting a workshop? (Human cloning was not an option.)
- Worst yet, what if a speaker fell ill before boarding their flight to the conference venue…and we now had a big gaping hole the next morning?
Some of these things didn’t happen, but they could have…and if they did, it meant disruption of my “three chairs and 2 mics on the main stage on Tuesday at 8:45” meticulously made plans.
I excelled at session and speaker coordination
Yes, plans. I had them.
This was one of the times in which I fell back to Excel as my go-to project management tool, capturing all the necessary data, making it filterable and sortable.
The years have faded my memories of the details I tracked, but I needed to know session titles, dates and times, rooms, speakers, panelists, presentations, videos, live demos, on-stage chairs and tables, handouts, and other things besides.

And that was just for DURING the conference. BEFORE the conference I needed to ensure that session abstracts and speaker biographies were written and found their way to the printed conference program, the registration website, and the conference app.
This was also one of the times that I heavily relied on the color printer that was hidden away in the conference organizers’ area. And it had to be color, because some schedule items were green, some yellow…and some red.
The schedule was constantly revised. And as the week wore on and the days dwindled down to a precious few, I would hide the older rows on my schedule and literally lighten my workload.
I would grip the latest iteration of my private master schedule and race around the conference hotel—sometimes the Hilton Orange County/Costa Mesa, sometimes another—checking things off my checklist. (All names are fictional.)
- Hey, John, could you get your presentation to the Sardis folks by noon today? And you decided not to show that video, right?
- Paul, the handouts for your workshop should be in the Guasti Room…I’m sorry, your session is in the Etiwanda Room. The handouts will be in the Etiwanda Room a half hour before your workshop.
- George, you will be mic’ed up before the session…right?
- Ringo! Side room. Five minutes. We need a raffle winner before 10:30.
By mid afternoon Thursday the last large sessions were done, the last workshops were wrapping up, the last raffle prizes were given away, and all that was left was the final banquet. Plenty could go wrong there, also, but that’s not part of this story.
And Ringo’s real name was Sharon.


