It all started with “Know Your Customer,” a shorthand phrase used by financial institutions and related entities who need to know who their customers are.
But then various governments, industries, and entities got into the act with their own variants, such as “Know Your Business.”
I was curious about how many of these “know your” variants I’ve discussed in the Bredemarket blog. Here’s what I found:
- Know Your Business. Who is actually running your business? Putin?
- Know Your Competitor. Bredemarket can help with that.
- Know Your Customer. We don’t live in small towns any more.
- Know Your (LinkedIn) InMailer. LinkedIn has a problem with InMails from fake people.
- Know Your Recruiter. Also here. Especially the fake ones.
- Know Your Teacher. Especially the fake ones.
- Know Your (Healthcare) Visitor. Who is visiting your patients or interacting with your medical staff?
I’m sure I’ll come up with some others.

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