Remember my Tuesday post about the controversy regarding the possible name change of the Association of Proposal Management Professionals to the Association of Winning Business Professionals? And how the upcoming Denver conference of the organization (whatever its name is by October) might be…interesting?
Anyway, it turns out that I will have an inside view of all the brouhaha.
Because I have rejoined (actually RE-rejoined) the Association of Proposal Management Professionals. (Or at least that’s what the organization is called right now. The name may change, of course.)
Why does my renewed membership in the Association of Proposal Management Professionals matter to Bredemarket clients? And how can it benefit those who DON’T use Bredemarket for proposal services?
I’ll tell you why/how in this post.
So I re-rejoined the APMP
As I previously noted, this will be my third term as a member of the APMP (or, membership Version 3.0).
- I initially joined the APMP while I was a proposal writer at Printrak, but I let my membership lapse when I became a product manager. I couldn’t justify having my employer pay for a proposal organization membership when I was a product manager who only occasionally contributed to proposals. (Although some of those proposals, such as West Virginia’s first state AFIS, were critical to the company.)
- I subsequently rejoined the APMP when the initial MorphoTrak corporate reorganization resulted in my move from product management to proposal management. After joining in 2012, I (again) let my membership lapse in 2015 after I became a strategic marketing manager, because (again) I couldn’t justify having my employer pay for a proposal organization membership when I was a marketing manager who only occasionally contributed to proposals. (Although some of those proposals, such as Michigan’s first cloud AFIS, were critical to the company.)
Obviously, back in those days corporate reimbursement for professional memberships depended upon the policies of the corporation in question. Well, now I’m not an employee of a large corporation, so I don’t have to justify my memberships to a corporate supervisor or accountant. Instead, as a sole proprietor I have to justify my memberships to myself (and the Internal Revenue Service, and the California Franchise Tax Board).
And since much of Bredemarket’s consulting revolves around proposal services, it makes sense for me to re-rejoin the APMP.
But it turned out that I couldn’t just send money to the APMP and be done with it. As an ex-member, there was an additional step involved.
If you are a former member but cannot access your account, PLEASE: Do not register as a new member….If you cannot access your past email address, contact our Member Services team (or call +1 866/466-2767, then dial 0). Within one business day (or sooner), you will receive a link with which you can pay for a new membership using your existing account.
So I contacted APMP’s Member Services team, who associated my lapsed membership with my NEW email address.
And I paid my dues, time after time, I’ve done my sentence but committed no crime…whoops, I seem to have digressed from the discussion of my new APMP membership. But in my defense, I’m not the first to associate the old Queen song with the APMP.
Anyway, I’m now an APMP member…again.
The one big difference between APMP Membership Version 3.0 and Versions 1.0 and 2.0 is that these days I am not EXCLUSIVELY dedicated to proposals. After all, I am not only the (self-styled) biometric proposal writing expert, but also the biometric content marketing expert. (With similar expertise in marketing and writing for technology firms and general business firms.)
In fact, I guess you could say that I am a general expert in…winning business.
Since I spend so much of my time talking about benefits, I’m sure that some Bredemarket clients are asking about the benefits to THEM of my APMP/AWBP/whatever membership. Yes, this internal dialogue is taking place with some of you right now.
ME: “I am a member of the Association of Proposal Management Professionals again!”
YOU: “So what?”
To answer this, I’ll state that my APMP membership will benefit my clients because I can provide them with superior services—superior proposal services, AND superior non-proposal services—that will help my clients to, um, win business. (As you’ve probably already noticed, I’ve found myself using those words a lot over the last few weeks.) My renewed affiliation with APMP will reintroduce me to beneficial outside education, general knowledge, and contacts.
- For my Bredemarket clients who depend upon me for proposal support, the benefits are obvious. The things that I learn (and relearn) from APMP will help me provide better contributions to my clients’ proposals, hopefully helping the clients secure more proposal awards and business.
- But there are benefits for my Bredemarket clients who DON’T depend upon me for proposal support, but instead depend upon me for content marketing or other marketing and writing services. The same strategies and tactics that contribute to a more effective proposal can be extrapolated to apply to other areas, thus contributing to better white papers, better case studies, better blog posts, better social media posts, better marketing plans, etc., etc., etc. Again, this can help my clients win business.
We’ll have to see exactly HOW my APMP membership directly benefits my Bredemarket clients.