Author Archives: bredemarket

Marketing and writing services.

Enrolling in the Amazon One Palm System via Smartphone

I think I’ve already mentioned that the Amazon Fresh in Upland, California is holding its grand opening in about an hour.

So I figured I should pre-investigate what was necessary to enroll in the Amazon One palm vein system once I arrived at the store.

My first discovery was that Amazon One has its own app, separate from the Amazon app. I don’t know how many apps Amazon has, but if Amazon and Meta ever merge (Amameta?), I will need a separate phone just for its apps.

So I downloaded Amazon One, linked it to my Amazon account, and waited for the instructions on how to enroll my palm at an Amazon location…

…only to find that Amazon One wanted to take pictures of both my palms, right there on my smartphone. Just like any contactless fingerprint app.

Enrolled in Amazon One.

So I am now enrolled, and I have confirmed that my local Amazon Fresh accepts Amazon Go.

Um…that is not East Foothill.

However, as even non-locals will realize, this is NOT 235 East Foothill, but WEST Foothill. So much for geolocation. (And the location of the Madonna of the Trail statue is wrong also, but I digress.)

Now let’s see if it all works.

Are You Responding to the CBP RFI, “RFI Land Vehicle Primary Zone Traveler Photo Capture Device”?

Facial recognition firms, let’s talk about Requests for Information from the Department of Homeland Security. I wrote about one in 2021, so I figured I’d write about another one that was just published today.

But before I do, let me just say that…um…I’m experienced in responding to Requests for Information (RFIs) from the Department of Homeland Security…and that’s all I can say.

And this new RFI is intriguing.

The RFI with Notice ID RFI-LVPZTPCD was issued by U.S Customs and Border Protection today (April 30) and is due in one month (May 30). The description includes the following:

“CBP is seeking a solution for capturing facial images of vehicle occupants in an officer-manned primary zone at an inbound vehicle point of entry (POE).”

Today’s CBP RFI-LVPZTPCD envisions the use case in which people are entering the U.S. in a car…and are NOT getting out of the car. But you still have to capture their faces at a sufficient quality level, which is easier said than done. Heck, in May 2022 it took me several tries to capture a passport facial image at CVS when I WASN’T in a car. Now add distance, odd camera angles, and possibly an intervening car windshield, and you’re in for big challenges.

I wonder how many facial recognition vendors are planning to respond to this RFI…and how many need the experienced proposal help that Bredemarket can provide.

  • I know one biometric firm that often responds to Department of Homeland Security RFIs, but this firm does not have a “Land Vehicle Primary Zone Traveler Photo Capture Device.” So while this firm has used Bredemarket’s proposal services in the past, it won’t respond to this particular RFI.
  • I know another biometric firm with a keen interest in land vehicle primary zone traveler photo capture devices, and perhaps this firm may respond to this RFI. But this is the firm that didn’t renew my consulting contract in the fall of 2024, and I haven’t heard from them since.

Of course, there are other facial recognition firms out there, some of which may have outstanding solutions to the CBP’s problem.

And in case you haven’t heard, Bredemarket has an opening for a facial recognition client, and can provide winning proposal development services.

So if I can help your facial recognition firm respond to this RFI, book a call: https://bredemarket.com/cpa/

Putting the P in CPA.

(San Ysidro Port of Entry picture by Philkon (Phil Konstantin) – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=15343509.)

The Present Reality of REAL ID Federal-State Tensions

Driver’s license vendors already know about the states’ decades-long resistance to REAL ID, and I bet you do too.

Anthony Kimery of Biometric Update put a fundamental truth succinctly:

“The saga of the REAL ID pushback reveals a deep and ongoing tension at the heart of American governance: the friction between national imperatives and state autonomy.”

Kimery’s article, “Twenty years later the REAL ID debate refuses to go away,” captures the history of this federal-state tension over the years. 

Beginning with some states telling the federal government to get out of their affairs, as well as expressing budgetary concerns about federal mandates that the federal government wouldn’t fund, Anthony Kimery’s REAL ID tale concludes with all the states and territories achieving technical compliance with REAL ID…two decades later.

(Why did the states surrender to the federal REAL ID mandates? Because as much as the states complained about federal overreach…in the end the federal government controlled the airports. If you wanted to fly, you had to get a federal passport…or bend your state driver’s license to the federal rules. And you might recall that airport security was the whole reason for REAL IDs in the first place.)

At the end of Kimery’s story, concerns have come full circle. States that maintained that they have the right to determine how they issue their own driver’s licenses are angry at how OTHER states exercise the right to issue THEIR own driver’s licenses.

“Early this year,…Wyoming passed legislation invalidating out-of-state driver’s licenses issued to undocumented immigrants.”

Maybe we need a national ID?

If you’re curious about what Bredemarket has said about REAL ID over the years, I’ve collected a few samples:

And if your company sells driver’s license services, but your staff is too swamped to tell your story, you can obtain the services of a consultant who can create 22 (or more) types of internal and external content. Contact Bredemarket: https://bredemarket.com/cpa/

(Image: Transportation Security Administration Checkpoint at John Glenn Columbus International Airport. By Michael Ball – Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=77279000.)

May 1 is World Password Day

The KnowledgeFlow Cybersecurity Foundation reminds us that the Upland Amazon Fresh grand opening isn’t the only big event this Thursday.

“World Password Day occurs on the first Thursday in May each year. It’s a day dedicated to raising awareness about the importance of password security and promoting good password practices to enhance your online security.”

And even if you belong to the “passwords are dead” movement, you’d better celebrate anyway because passwords will remain longer than you think.

(Imagen 3)

Amazon Fresh, Just Walk Out, and Reducing Automation

Between the Upland store grand opening, my musings on Amazon One, and a combination of the two, I have focused on the Amazon Fresh retail chain lately.

But I haven’t touched on the demise of Just Walk Out.

Not because of shrinkage, but because shoppers want control…and Just Walk Out took control away.

It’s masterful, really. You just throw your purchases into your cart, and a battery of cameras record and price everything automatically.

In reality, a battery of cameras and third world workers record and price everything semi-automatically. But I digress.

Anyway, all your purchases are recorded and totaled, and your payment method is charged as you just walk out.

THEN you find out how much you just spent.

Guess what? Customers didn’t like the surprises. They wanted to know how much they were spending BEFORE they were charged.

Customers wanted a better solution:

“Shoppers said they preferred being able to track their spending during a shop, access receipts instantly, and easily find products—all things that are harder with a fully automated system.

“The new solution—smart trolleys known as Dash Carts—lets customers scan items as they shop, view their basket total in real time, and pay using contactless payment at the end.”

Dash Cart picture from https://www.amazon.com/b?ie=UTF8&node=21289116011

The love for Amazon Dash Carts horrifies engineers, who are shocked that customers rejected the technological marvel that was Just Walk Out.

Except that customers don’t want features. They want benefits…such as being able to control their spending.

And if the manual Dash Carts offer better benefits than the automated Just Walk Out…then Just Walk Out does exactly that and leaves the premises.

And if you need to communicate the benefits of your technology solution…

Bredemarket can help:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/ 

Hacking the May 7 Papal Conclave

This past weekend the world watched the funeral of Pope Francis.

Which means that the time has come to select a new Pope. The conclave for this purpose will begin on May 7.

The papal conclaves that convene to select a new Pope are notorious for their secrecy. The Cardinals who select the new Pope are locked away and generally cannot communicate with the outside world. With one exception: black smoke appears if a vote does not result in the election of a Pope, or white smoke if a Pope is elected.

Because the selection of a Pope has massive influence on both religious and secular affairs worldwide, there are those who desire to hack the papal conclave to get inside information.

Which is why the Vatican employs a cybersecurity expert.

“[I]n in October 2019…the Vatican appointed Gianluca Gauzzi Broccoletti as its Director of Security Services.

“Broccoletti brought robust and vigorous experience from previous roles in Italian law enforcement and cybersecurity. 

“Under his leadership, the team modernized the Papacy’s setup, with a strong emphasis on AI-powered threat analysis and digital forensics.”

Broccoletti and his staff employ a wide variety of cybersecurity techniques, including phone bans, security cameras, signal jammers, endpoint monitoring, and armed guards.

But this is the first papal conclave conducted under Broccoletti’s watch.

Will he maintain the secrecy of the ballot?

And if you offer a cybersecurity solution, how will your prospects learn about it?

Bredemarket can help:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/ 

(Imagen 3)

TSA Photo Requests: “The Current U.S. Government” Can Already Obtain Your Facial Image

There have been many recent stories about Transportation Security Administration (TSA) capture of the facial images of travelers, an outgrowth of the same post-9/11 concerns that resulted in REAL IDs in 2008…I mean 2025. (Maybe.)

One story from HuffPost clearly states its view on the matter. The title of the story? “Why You Can (And Should) Opt Out Of TSA Facial Recognition Right Now.”

I guess we know where HuffPost stands.

As to the “why” of its stance, here’s a succinct statement:

“Do you really want to be submitting a face scan to the current U.S. government?”

And perhaps there are good reasons to distrust the Trump Administration, or any administration. 

After all, the TSA says it only retains the picture for a limited time: “Photos are not stored or saved after a positive ID match has been made, except in a limited testing environment for evaluation of the effectiveness of the technology,”

But maybe…something happens. Someone accidentally forgot to delete the files. Oops.

And if something happens, the federal government has just captured an image of your face!

Guess what? The federal government can probably already get an image of your face, even if you don’t allow TSA to take your photo.

After all, you had to show some sort of identification when you arrived at that TSA checkpoint. Maybe you showed a passport, with a picture that the U.S. State Department received at one point. No, they don’t retain them either. But maybe…something happens.

But who does retain an image of your face?

Your state driver’s license agency. And as of 2019:

“Twenty-one states currently allow federal agencies such as the FBI to run searches of driver’s license and identification photo databases.”

So if a federal agency wants your facial image, it can probably obtain it even if you decline the TSA photo request.

Unless you strictly follow Amish practices. But in that case you probably wouldn’t be going through a TSA checkpoint anyway.

But if you are with a facial recognition company, and you want your prospects and their prospects to understand how your solution protects their privacy…

Bredemarket can help:

  • compelling content creation
  • winning proposal development
  • actionable analysis

Book a call: https://bredemarket.com/cpa/ 

(Security checkpoint picture generated by Imagen 3)

“Somewhat You Why” in Minnesota

Remember my earlier post “‘Somewhat You Why,’ and Whether Deepfakes are Evil or Good or Both”?

When I posted it, I said:

I debated whether or not I should publish this because it touches upon two controversial topics: U.S. politics, and my proposed sixth factor of authentication. 

I eventually decided to share it on the Bredemarket blog but NOT link to it or quote it on my socials.

Well, I’m having the same debate with this post, which is ironic because I learned about the content via the socials. Not that I will identify the source, because it is from someone’s personal Facebook feed.

Just a random picture of Princess Diana. Public domain.

My earlier post analyzed my assumption that deepfakes are bad. It covered the end of National Science Foundation funding for deepfake research, apparently because deepfakes can be used as a form of First Amendment free speech.

Well, the same issue is appearing at the state level, according to the AP:

X Corp., the social media platform owned by Trump adviser Elon Musk, is challenging the constitutionality of a Minnesota ban on using deepfakes to influence elections and harm candidates, saying it violates First Amendment speech protections.

As I previously noted, this does NOT mean that X believes in a Constitutional right to financially defraud people.

  • Or do I have a Constitutional right to practice my freedom of religion by creating my own biometric-free voter identification card like John Wahl did?

Again, is it all about intent? Somewhat you why?

And if your firm provides facial recognition, how do you address such issues?

If you need help with your facial recognition product marketing, Bredemarket has an opening for a facial recognition client. I can offer

  • compelling content creation
  • winning proposal development
  • actionable analysis

If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/

(Lincoln’s laptop from Imagen 3)

Amazon in Upland: Is a Bear a Non-Person Entity?

So the day approaches, and the Upland Amazon Fresh will hold its grand opening on Thursday, May 1.

Amazon Fresh, Upland, California.

Wonder if the bear will show up.

Image from https://abc7.com/amazon-driver-bear-delivery-in-upland-caught-on-video/11503470/

What? You forgot about the bear?

“Yes, that’s an Amazon driver in the foreground, raising his hands to try to scare a bear away so he can make his delivery. He was successful. 

“The full Storyful video can be found here. (And of course it’s a Ring video. You didn’t expect a Nest video, did you?)”

I wonder if the bear’s paw will work with the palm vein reader.

Imagen 3. What’s the Amazon One error rate for THIS demographic group?

By the way, this is a reminder that Bredemarket provides its services to local Inland Empire businesses also. I can offer

  • compelling content creation
  • winning proposal development
  • actionable analysis

If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/

And one more thing…

After I wrote the main body of this post, I realized that I accidentally wrote the Bredemarket trifecta, covering all three of my concentrations:

  • Identity (Amazon)
  • Technology (Amazon)
  • Inland Empire (Amazon)

If you’re concerned about Amazon taking over everything, don’t fear. It will eventually fail.

But until it does, I’m gonna make some money!

#fakefakefake