Bredemarket is a Micro-Business, Not a Small Business. So What?

When you realize that Bredemarket is a micro-business, that tells you the good things your company can expect.

I started reflecting on this when this arrived in Monday’s email:

“Following up on this for Bredemarket. You could get an SBA loan up to 250k, as low as 8.75 points yearly. Your odds of approval stay strong.”

Um, Bredemarket’s world headquarters is a 5 foot by 5 foot square area on the side of a bedroom.

How did I get on this email list? Someone found a bunch of people who sounded like small businesses, extracted their emails, and sent out their sequence. If their response rate is less than 1%, so what?

And I’m not going to take the time to tell them that Bredemarket is not a small business.

Bredemarket is a micro-business.

So what?

My “micro” status provides advantages and disadvantages to my consulting clients. And there are clear disadvantages to working with Bredemarket.

For one, Bredemarket has limited capacity. If you need 10 white papers in a day, you will have to go to MegaCorp. That big company can throw bodies at the task. Senior writers. Junior writers. Interns. Project managers. Contrast with Bredemarket, where you just get me. And even with a Nespresso machine, I ain’t cranking out 10 white papers in 24 hours.

But there’s a bigger one. Bredemarket has limited scope. I don’t write ad copy for your consumer product. Nor do I write resumes. I don’t edit stuff you (or your bot) have already written. I specialize in serving identity, biometric, and technology clients who need content, proposal, and/or analysis services.

But this micro-business is more fun than MegaCorp.

Even if expansion loans are only 8.75%.

When Bredemarket is a micro-business, you benefit

Find out more: https://bredemarket.com/mark/

The micro-details

So if I don’t do everything the big bunch does, what do I do?

Compelling CONTENT Creation

• Blog posts. Among other projects, I’ve authored a multi-month blog series to attract business to a client.
• Case studies and testimonials. Among other projects, I’ve written a dozen case studies to justify a firm’s capabilities to its projects.
• LinkedIn articles and posts. The multi-month blog series was designed for repurposing as LinkedIn articles.
• White papers. My white papers have made the case for the superiority of my clients’ products and services.

Winning PROPOSAL Development

• Proposal services (managing, writing, editing, other). My proposals have won business for Bredemarket clients and for my former employers.

Actionable ANALYSIS

• Analysis services. My market, product, and competitive analyses for Bredemarket clients and former employers have not only gathered necessary information and insights, but have also suggested a path forward.