New content creation carries a level of uncertainty.
- Will this future blog post raise awareness about your company’s product?
- Will the case study assist those in the consideration phase?
- Finally, will your formal proposal result in conversion?
This uncertainty itself creates a giddiness as you await the results of your product marketing. Will this be the one?
So how do you maintain that inner excitement?
Easy.
Never give final approval on the content.
And you can continue to imagine the “what if” rewards.
Bredemarket’s failure
Now this highlights a terrible failure on Bredemarket’s part.
Because my goal isn’t to get you into a “what if” euphoria.
My goal is to complete the work and get it out.
If you’ve seen my descriptions of Bredemarket’s services, the final goal is always clearly in sight. I produce a draft, you review the draft, I revise, you review again, I provide the final copy, and you publish it.
Well, that’s the intent.
Business lost…or was it?
I turned a simple blog post draft over to a client, and two months later the client hadn’t reviewed it. I ended the project right there.
So did I lose business? Not really. For short projects I am paid at project completion, and this project was never going to complete.
So if your goal in life is to work on product marketing without ever completing anything, your company is not a fit for Bredemarket.
My clients and I are getting stuff done.
If that’s what you want, let’s talk. https://bredemarket.com/mark/
Bredemarket 