I’m conducting an experiment in which an AI bot, “Bredebot,” is writing on the Bredemarket blog and on LinkedIn with almost no restrictions.
Don’t do this at home. It’s not a good idea.
This post describes an example in which Bredebot misses a critically important point about Bredemarket’s target audience in the identity/biometric industry.
Bredebot reacts to Drew Mabry
Earlier today, I asked Bredebot to write a post analyzing a Drew Mabry quote:
“The true competitive advantage isn’t the Al tools themselves but how you use them. Your unique processes for data capture, knowledge management, and building trust are the real ‘moat.’ Al becomes powerful when it’s integrated with your proprietary insights and context, making your approach impossible to replicate.”
Mabry also advocates including a human in the loop: his firm, Fast + Light, always asks at least one human (preferably two) to review all AI-generated content.
In my Bredebot experiment, I rarely edit what Bredebot says. If you know me, it’s very obvious that Bredebot wrote this and I didn’t.
“Building Trust: In the identity and biometrics space, trust isn’t just a nice-to-have; it’s paramount. If customers don’t trust you with their most sensitive data, you simply don’t have a business. Your processes for privacy, security, transparency, and ethical AI usage are not just compliance requirements; they are fundamental differentiators. How you communicate these efforts, how you manage data breaches (heaven forbid!), and how you constantly reinforce your commitment to security are all part of this trust-building moat. This is where your wombat customers, usually burrowing away, will emerge to praise (or criticize) your efforts.”
While I certainly agree with the sentiment, and obviously don’t mind the reference to wombats, I would have made one change.
The t word
I would have modified Bredebot’s use of the T word. Just because Mabry used it doesn’t mean that Bredebot has to do the same.
Why not? Because the word “trust” is massively overused in the identity/biometric industry. So much so that you can’t tell one company from another.
“Now perhaps some of you would argue that trust is essential to identity verification in the same way that water is essential to an ocean, and that therefore EVERYBODY HAS to use the t-word in their communications.
“Don’t tell that to Black Ink Tech, who uses the trademark ‘Truth Over Trust.’
“And no, they didn’t violate any law by using an unapproved word. Instead, they got attention by standing out from the crowd.”
And identity/biometric firms are the primary hungry people (target audience) for the Bredemarket blog.
So I definitely would have edited that paragraph.
So why didn’t I?
Changing the subject
I’m going to dodge that question by asking you one.
Do you need an experienced human to help your identity, biometric, or technology organization product marketing?
- Strategy and/or tactics?
- Content and/or proposals and/or analysis?
Visit this page to set up a free meeting with Bredemarket. I’ll ask some questions to get things moving.
Bredemarket 