Bridging the Content Gap: Increasing Your Content Quantity and Recency

(All pictures Imagen 4)

Tech marketers, do you have a “content gap” that you don’t even know about? (But your prospects know about it.)

When I approach a Bredemarket content prospect, I like to check the prospect’s current online content first.

Not a full-fledged analysis like the one I perform for my web/social media checkup. Which, if you didn’t notice, is numbered “Bredemarket 404.”
But just enough to see what content you’re generating, or not (quantity). And when you last posted content (recency).

You don’t need me to analyze the quantity and recency of your company’s online content. You can analyze it yourself.

And you SHOULD survey it.

Because whether you look at your content or avert your eyes, your prospects are looking at your content or lack thereof.

Do you dare take a look at yourself and answer the following questions?

Date of most recent blog post
Date of most recent case study
Date of most recent video
Date of most recent white paper
Date of most recent Facebook company post
Date of most recent Instagram company post, reel, or story
Date of most recent LinkedIn company post or article
And all the other social media outlets you’ve opened over the years (yes, even the Snapchat the intern created in 2019)

Now I will be honest. While I am in some ways a content freak, even I fall behind at times.

Bredemarket’s most recent white paper dates from October 2023.
Bredemarket’s most recent case study (actually case studies) dates from April 2023, over two years ago as I write this.

Physician, heal thyself.

But what is the status of YOUR content? Quantity? Recency?

And what are you going to do about it?

Or don’t.

What are you going to do?

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