More on the “human vs. AI vs. both” debate on content generation, and another alternative—the Scalenut tool.
The five-minute turnaround
I’ve been concerned about my own obsolescence for over a year now.
I haven’t seen a lot of discussion of one aspect of #generativeai:
Its ability to write something in about a minute.
(OK, maybe five minutes if you try a few prompts,)
Now I consider myself capable of cranking out a draft relatively quickly, but even my fastest work takes a lot longer than five minutes to write.
“Who cares, John? No one is demanding a five minute turnaround.”
Not yet.
Because it was never possible before (unless you had proposal automation software, but even that couldn’t create NEW text).
What happens to us writers when a five-minute turnaround becomes the norm?
The five-minute requirement
I returned to the topic in January, with a comment on the quality of generative AI text.
Never mind that the resulting generative AI content was wordy, crappy, and possibly incorrect. For some people the fact that the content was THERE was good enough.
OK, Writer.com (with a private dataset) claims to do a better job, but much of the publicly-available free generative AI tools are substandard.
Then I noted that sometimes I will HAVE to get that content out without proper reflection. I outlined two measures to do this:
- Don’t sleep on the content.
- Let full-grown ideas spring out of your head.
But I still prefer to take my time brewing my content. I’ve spent way more than five minutes on this post alone, and I don’t even know how I’m going to end it yet. And I still haven’t selected the critically important image to accompany the post.
Am I a nut for doing things manually?
You’ve gone from idea to 2500+ word articles in 10 minutes.
Now that I’ve set the context, let’s see what Kieran MacRae (quoted above) has to say about Scalenut. But first, let’s see Kieran’s comments about the state of the industry:
Sure, once upon a time, AI writing tools would write about as well as a 4-year-old.
So what does Scalenut do?
With Scalenut, you will reduce your content creation time by 75% and become a content machine.
The content gets written in your tone of voice, and the only changes I made were adding personal anecdotes and a little Kieran charm.
But…why?
Why is Scalenut better?
Kieran doesn’t say.
And if Scalenut explains WHY its technology is so great, the description is hidden behind an array of features, benefits, and statistics.
Maybe it’s me, but Scalenut could improve its differentiation here, as outlined in my video.
What Scalenut does…and doesn’t do
I should clarify that copyrighting is but one part of Scalenut’s arsenal.
Scalenut is a one-stop-shop AI-powered SEO writing tool that will see you through keyword selection, research, and content production. Plus, you get full access to their copywriting tool, which can create more specific short-form content like product descriptions.
You optimize SEO content by adding NLP keywords, which are the words that Google uses to decide what an article is about.
MacRae cautions that it’s not for “individuals whose writing is their brand,” and Scalenut’s price point means that it’s not for people who only need a few pieces a month.
But if you need a lot of content, and you’re not Stephen King or Dave Barry or John Bredehoft (not in terms of popularity, but of distinctness), then perhaps Scalenut may help you.
I can’t tell you why, though.
(And an apology for those who watch the video; like “The Long Run” album itself, it takes forever to get to the song.)
Bredemarket 