I’ve previously noted that product marketers sometimes function as de facto content marketers. I oughta know.
For example, during my most recent stint as a product marketing employee at a startup, the firm had no official content marketers, so the product marketers had to create a lot of non-product related content. So we product marketers were the de facto content marketers for the company too. (Sadly, we didn’t get two salaries for filling two roles.)
Why did the product marketers end up as content marketers? It turns out that it makes sense—after all, people who write about your product in the lower funnel stages can also write about your product in the upper funnel stages, and also can certainly write about OTHER things, such as company descriptions, speaker submissions, and speaker biographies.
From https://bredemarket.com/2023/08/28/the-22-or-more-types-of-content-that-product-marketers-create/.
That’s from my post describing the 22 (or more) types of content that product marketers create. Or the types that one product marketer in particular has created.
So it stands to reason that I am not only the biometric content marketing expert, but also the biometric product marketing expert.
I just wanted to put that on the record.
And in case you were wondering what the 22 types of content are, here is the external content:
- Articles
- Blog Posts (500+, including this one)
- Briefs/Data/Literature Sheets
- Case Studies (12+)
- Proposals (100+)
- Scientific Book Chapters
- Smartphone Application Content
- Social Media (Facebook, Instagram, LinkedIn, Threads, TikTok, Twitter)
- Web Page Content
- White Papers and E-Books
And here is the internal content:
- Battlecards (80+)
- Competitive Analyses
- Event/Conference/Trade Show Demonstration Scripts
- Plans
- Playbooks
- Proposal Templates
- Quality Improvement Documents
- Requirements
- Strategic Analyses
And here is the content that can be external or internal on any given day:
- Email Newsletters (200+)
- FAQs
- Presentations
So if you need someone who can create this content for your identity/biometrics product, you know where to find me.
Bredemarket 