Let’s say that your identity/biometric firm has decided that silence ISN’T golden, and that perhaps your firm needs to talk about its products and services.
For example, let’s say that your firm fights crooks who try to fraudulently use synthetic identities, and you want to talk about your solution.
So you turn to your favorite generative AI tool to write something that will represent your company in front of everyone. What could go wrong?
Battling synthetic identities requires a multi-pronged approach. Layering advanced technology is key: robust identity verification using government-issued IDs and biometrics to confirm a person’s existence, data enrichment and validation from diverse sources to check for inconsistencies, and machine learning algorithms to identify suspicious patterns and red flags. Collaboration is crucial too, from financial institutions sharing watchlists to governments strengthening regulations and consumers practicing good cyber hygiene. Ultimately, vigilance and a layered defense are the best weapons against these ever-evolving digital phantoms.
From Google Bard.
Great. You’re done, and you saved a lot of money by NOT hiring an identity blog writing expert. The text makes a lot of important points, so I’m sure that your prospects will be inspired by it.
Well…
…until your prospects ask what YOU do and how you are better than every other identity firm out there. If you’re the same as all the other “me too” solutions, then your prospects will just go with the lowest price provider.
So how do you go about intelligently writing about biometrics?
- Intelligently writing about biometrics doesn’t only require some critical words such as “validation.”
- Intelligently writing about biometrics doesn’t only require that you KNOW what those words mean, and that you’re conversant in basic biometric topics. (If you want to know five topics a biometric content marketing expert needs to understand, read my post on that subject.)
- Intelligently writing about biometrics doesn’t only require that you know the key players in the identity/biometrics market. (I’ve previously listed over 40 such firms, and FindBiometrics and Acuity Market Intelligence have listed many more in their Biometric Digital Identity Prism report.)
No-siree.
Intelligently writing about biometrics requires that you put all of this information together AND effectively communicate your message…
…including why your identity/biometrics firm is great and why all the other identity/biometric firms are NOT great.
If you’re doing this on your own, be sure to ask yourself a lot of questions so that you get started on the right track.
If you’re asking Bredemarket to help you create your identity/biometric content by intelligently writing about biometrics, I’ll take care of the questions.
Oh, and one more thing: if you noted my use of the word “no siree” earlier in this post, it was taken from the Talking Heads song “The Big Country.” Here’s an independent video of that song, especially recommended for people outside of North America who may not realize that the United States and Canada are…well, big countries.
I’m tired of looking out the window of the airplane
From https://genius.com/Talking-heads-the-big-country-lyrics.
I’m tired of traveling, I want to be somewhere
Bredemarket 