Why static web page changes aren’t that shocking

This morning I was preparing to reshare my “Who I Am” page to my Bredemarket Facebook page and the associated Facebook groups for identity, technology, and the Inland Empire. (I need to get more active on Facebook; hold me accountable if I don’t.)

But I thought I’d better check the “Who I Am” page before resharing it to Facebook. And it’s good I did, because I realized that it required one important update.

Well, perhaps the page didn’t require the update, but I personally thought the update was necessary. I’ll let you judge for yourself.

Regardless of whether this edit was needed, static web pages certainly can change.

The “Who I Am” page before the change

If you haven’t seen my “Who I Am” page, it starts with a description of me and my writing background, then transitions into the story of how Bredemarket came to be. After describing the events that prompted me to establish Bredemarket, I concluded the section as follows:

So I formally registered Bredemarket with the City of Ontario and San Bernardino County, and with other private businesses that allowed me to offer my services.

And here we are.

From https://bredemarket.com/who-i-am/ as of January 13, 2023

The “Who I Am” page after the change

It’s a nice little story about the establishment of Bredemarket in the fall of 2020, but as originally written the “Who I Am” page doesn’t describe the changes to the company that took place in the spring of 2022.

So I just inserted some material between the two paragraphs reproduced above.

For nearly two years, Bredemarket was my primary source of income.

Then I accepted a new employment position in May 2022. While this has required me to pivot my business away from certain biometric customers, and while the time that I spend on Bredemarket is dramatically reduced, I’ve continued Bredemarket as a part-time side gig with a new emphasis on local (Inland Empire West, California) customers. (Although I’m still serving my former customers, as long as they’re not involved in finger/face/secure document identity.)

From https://bredemarket.com/who-i-am/ as of January 14, 2023

And…here we are.

Why I’m not performing a complete overhaul

Now some of you would probably argue that the “Who I Am” page needs some more extensive edits, or perhaps a wrecking ball.

Well, that would be a change in Bredemarket’s marketing persona. Sage it ain’t. From https://www.youtube.com/watch?v=My2FRPA3Gf8

But for now, I’m sticking to incremental changes.

  1. As mentioned above, I have limited time to spend on Bredemarket, and revamping the entire website is not the best use of my time.
  2. Of course I could pay someone to do it, but Bredemarket’s revenue is also limited.
  3. There are also SEO considerations. Some time ago I knew of a company that performed a complete (and necessary) website revamp, despite the hit that it would deal to the company’s search results. And yes, search results did take a hit.

So I’m not going to chuck the existing Bredemarket website and start over.

By ericskiff/Glitch010101 – This image was originally posted to Flickr as Uprooted bonsai (just a bit cropped), CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=666469

However, I am going to try to slowly refresh the existing static web pages (currently 39) as I encounter them, so that the existing search results will be improved.

And here we are.

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