I just read a story about a young man who went to the Metro, was identified by a facial recognition system, and was snatched up by authorities.
Who wanted him to fight in Ukraine.
Now some of you are puzzled and wondering why Trump wants to send U.S. troops to fight in Ukraine. That…um…doesn’t sound like him.
I forgot to clarify something. This wasn’t the Washington DC Metro. This was the MOSCOW Metro.
“Timofey Vaskin, a lawyer with the nonprofit human rights project Shkola Prizyvnika, told independent Russian TV channel Dozhd that the illegal detention of those potentially liable for conscription had become a massive problem this year, with young males most at risk of being snatched while using the Moscow metro, which has an advanced facial recognition system in place and police officers on duty at every station.”
For the record, use of facial recognition for this purpose is legal in Russia. In the same way that use of facial recognition for national security purposes is legal in the U.S.A. Because when national security is at stake—or when government agencies say national security is at stake—most notions of INFORMED consent go out the window.
Know your use cases…or get someone who does
Facial recognition isn’t only used for national security, or for after-the-fact analysis of a crime such as the Boston Marathon bombings. It’s also used for less lethal purposes, such as familiar face detection on doorbell cameras…except in Illinois.
If you are marketing a facial recognition product, you need to understand all the different use cases for facial recognition, and understand which use cases your product marketing should address, and which it should not.
And if you need help with your facial recognition product marketing, Bredemarket has an opening for a facial recognition client. I can offer
- compelling content creation
- winning proposal development
- actionable analysis
If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/
Bredemarket 