(Update: Statement from IDScan.net. You heard it here last.)
I’ve talked about breach reporting a lot…and expect to talk about it more over the next few days.
Car dealers
But who has to report?
The Federal Trade Commission (FTC) is one of many agencies that regulate financial institutions.
Including one type of financial institution that we normally don’t think of as such.

“The FTC’s Safeguards Rule, which dates back to 2003, requires financial institutions to maintain safeguards to protect customer information. The FTC issued the Rule to implement the requirements of the Gramm-Leach-Bliley Act, and it applies to financial institutions subject to the FTC’s authority.”
Go on…
“That includes most automobile dealers who finance or lease automobiles.”
The safeguards
So what safeguards do car dealers need to implement?

- Determine what customer information you have, including non-public personally identifiable information (PII) the customer provided to obtain financing.
- Maintain a comprehensive written information security program that covers the customer information, including unauthorized access to the information. The program must cover any third-party service providers that can access the customer information, including anyone who bought or sold the data.
- Create a written security incident response and recovery plan so that when things go wrong, you are prepared.
- Update your information security program as necessary.
Mechanics of breach reporting
The most visible part of the response and recovery plan is breach reporting in accordance with federal law and state law.

I previously outlined California breach reporting requirements:
“Under California SB 446, a firm must notify affected California residents within 30 calendar days of discovering or being alerted to the breach.”
Other states have their own notification requirements.
The third-party effect
And here’s where it gets interesting.
For the last few days, I’ve been waiting for a particular identity verification provider to report a breach of over 153 million driver’s licenses and other data.
But that firm will be just one of many firms that will be reporting. Many if not all companies that provided data to this identity verification provider will ALSO have to report.

Good old third-party risk management in a high-risk breach.
Expect a flood of notifications, possibly very soon.
What should you say in advance of breach reporting?
But breach reporting is not enough. Your firm, whether it’s a car dealer, an identity verification provider, or someone else, needs to proactively communicate how you handle breaches. And communicate this long before a breach occurs.
Why? To give your customers reassurance that if a breach happens, you’ll handle it.
Have you developed:
- the strategy to explain how you will handle PII breaches?
- the tactics to write these explanations for your content and your proposals?
If you haven’t, bring on an experienced identity, privacy, and product marketing consultant to help you with your strategy and tactics.

Bring on Bredemarket.
And book a free appointment to assess your needs.
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