(Imagen 4)
If your strategy is solely based upon a single platform such as TikTok, CapCut, Substack, Canva, or any other, you’ve already lost by putting all your eggs in one social basket.
Social dependence
My Saturday TikTok post got me thinking about companies whose entire STRATEGY is based on TikTok.
Not tactics.
Strategy.
- Even though the chance remains that TikTok may be banned in the United States, as it is already banned in India…and is not available in China.
- Or the companies that depend on CapCut who may have just surrendered their intellectual rights. Oh, and CapCut may be banned in the United States also.
- Or the people that are so thrilled with Substack that they are stopping all other social media activity and concentrating solely on Substack.
- Or the companies (I know of one) who base their strategy solely on Canva.
Or you can cite any other platform, dependence upon which could devastate your business overnight.
So own your own website and mailing list…right?
Well, at least Bredemarket doesn’t have to worry about losing access to my prospects and customers.
Even if I lose access to every single social media service, I still have my WordPress website and my MailChimp mailing list.
So I am 100% insulated, right?
Um, right?
OK, guess I’m threatened also.
Omnichannel distribution
In the biometric world, we talk about five factors of authentication and identity verification. If you depend upon a single factor, you’re in trouble. But using multiple factors lessens the risk.
Similarly, if you distribute your content via multiple channels, then a threat to any single channel doesn’t put you out of business.
(Sales pitch incoming)
And your distributed content can take multiple forms. Blogs. Case studies. White papers. Social content on multiple channels.
Assuming you actually create the content.
Or get someone to help you create it.
(Told you there would be a sales pitch.)
So rather than reading Bredemarket’s sales pitch (call to action), why don’t we work on creating yours? Click the image below and reserve a free meeting time.
Bredemarket 