I’m jumping ahead in the year-end post ridiculousness to cite Bredemarket’s two most notable accomplishments this year. Not to detract from my other accomplishments this year, but these two were biggies.
The second was my go-to-market effort for a Bredemarket client in September, which I discussed (without mentioning my participation) here. And there’s a video for that effort also.
Recent go-to-market.
I’ve accomplished many other things this year: client analyses, blog posts (both individually and in series), consultations, presentations, press releases, proposals, requirements documents, sales playbooks, and many more.
And I still have three more weeks to accomplish things.
“We provide the world’s leading news coverage and information on the global biometric technology market via the web and an exclusive daily newsletter. Our daily biometrics updates, industry perspectives, interviews, columns and in-depth features explore a broad range of modalities and methods, from fingerprint, voice, iris, and facial recognition, to cutting-edge technologies like DNA analysis and gait recognition, related identification tools such as behavioral biometrics, and non-biometric identification methods such as identity document verification and telephone forensics. Our coverage touches on all applications and issues dealt with in the sector, including national security, mobile identity, and border control, with a special emphasis on UN Sustainable Development Goal 16.9 to provide universal digital identification and the ID4Africa movement.”
Over the last ten years, there have been two instances in which I have been newsworthy.
2015 with MorphoTrak
The first occurred in 2015, when my then-employer MorphoTrak exhibited an airport gate called MorphoWay at a conference then known as connect:ID. At the 2015 show, I demonstrated MorphoWay for Biometric Update’s videographer.
Me at connect:ID, 2015.
“In the video, Bredehoft scans his passport through the document reader, which checks the passport against a database to verify that it is, in fact, a CBP-authorized document.
“Once verified, the gates automatically open to allow Bredehoft to exit the area.”
2025 with Bredemarket
The second occurred ten years later in 2025, when I wrote a guest opinion piece entitled “Opinion: Vendors must disclose responsible uses of biometric data.” As I previously mentioned, I discussed the need to obtain consent for use of biometric data in certain instances, and noted:
“Some government agencies, private organizations, and biometric vendors have well-established procedures for acquiring the necessary consents.
“Others? Well…”
Biometric Update didn’t create a video this time around, but I did.
Biometric vendors…
2035???
So now that I’ve established a regular cadence for my appearances in Biometric Update, I fully expect to make a third appearance in 2035.
Because of my extensive biometric background, I predict that my 2035 appearance will concern the use of quantum computing to distinguish between a person and their fabricated clone using QCID (quantum clone identification).
No video yet, because I don’t know what video technology will be like ten years from now. So here’s an old fashioned 2D picture.
“Consider the ethical ramifications. Sometimes we as an industry are so intent on getting things done that we don’t pause to consider the ramifications of our actions. Those companies that address the ethical ramifications of biometrics, artificial intelligence, machine learning, and other technologies are well-positioned for future challenges.”
Ideally ethical considerations should happen in the executive suite, not in some superfluous subcommittee that could get axed any day. As a positive example, Tony Porter OBE QPM LLB has served as Chief Privacy Officer of Corsight AI since January 2021.
“Employ comprehensive security measures. Ensure protection for the data on your systems, your customer systems, and the systems integrated with those systems. Employ third-party risk management (TPRM) to minimize the risk when biometric data is stored with cloud providers, application partners, and companies in the supply chain.”
If you don’t already know this, whenever you read a Bredemarket-authored article, always click the links. This includes the articles I write for others…such as Biometric Update. If you clicked a particular link at the end of my guest post, you found out which third party behaved badly with Customs and Border Protection (CBP) data:
“Facial images of travelers and license plate data have been stolen from a U.S. Customs and Border Protection (CBP) subcontractor….While the agency did not identify the subcontractor to the Post, it did provide a statement titled “CBP Perceptics Public Statement.”…Perceptics was hacked in May, and The Register reported thousands of files…were available on the dark web.”
“ID.me will transfer your Biometric Information to our third party partners only when required by a subpoena, warrant, or other court ordered legal action.”
“Disclose the specific uses for all biometric data you control and/or collect. The law often requires this anyway, but even if it isn’t, educate your customers and their users regarding why you collect what you do.”
As an example, Built In notes that Illinois’ Biometric Information Privacy Act (BIPA) has strict consent requirements, including the following:
“Informing the individual of the company’s purpose for collecting, storing, and using the biometric information.”
“Comply with all privacy laws and regulations. This should be a given, but sometimes vendors are lax in this area. If your firm violates the law, and you are caught, you will literally pay the price.”
Ask companies doing business in the GDPR region, Illinois, Texas, and elsewhere how hefty those fines could be. Meta alone has received billions of dollars of fines in Ireland (EU) and over a billion dollars in Texas.
“Store only the minimum necessary personal information. If you don’t need to keep certain data, don’t store it. I’m sure our decentralized identity friends will agree with this.”
“Convert biometric into sharded, anonymized bits (“anonybits”)
“Distribute the “anonybits” throughout the multi-party cloud environment for storage, where they are kept and never retrieved or reassembled, even for matching”
“Collect only the minimum necessary personal information. If you don’t need certain data, don’t collect it. If it’s never collected, fraudster hackers can never steal it.”
Let’s pick on Workday. Job applicants know why. Workday’s default configuration (which many companies don’t change) is to require job applicants to set up an account with login and password.
But what happens to that data when—not if—Workday is hacked?
Get ready for repurposing gone wild. This is the first of seven vendor suggestions I made in my Biometric Update guest post.
“Exercise transparency. Remember that some people are convinced that every piece of data collected by every biometric vendor is fed into a super-secret worldwide surveillance supercomputer maintained by shadowy forces. If you don’t educate your customers and their users on the truth—how data is shared, and how data is not shared—they will believe the lies.”
Bredemarket 