Slop is everywhere, and even I generate slop. (For experimental purposes only, of course.) But slop makes it hard for product marketers to share their messages with prospects.
Bredemarket has adopted two tactics to cut through the slop and ensure my clients’ messages reach those who need to hear it.
Tactic 1: Before I write, I ask
To bound the message I am about to create for an identity/biometric client (or any client), I ask a number of questions. These questions ensure that the question addresses the right people, their concerns, and their fears. I’ve shared seven of my questions elsewhere.
When all the questions are answered, I have a clear roadmap to start writing.
Tactic 2: I act, not the bot
In writing, generative artificial intelligence’s proper place is as an outside advisor, not an author. I’ve shared my thoughts on this on LinkedIn.
I don’t feed the answers to Bredebot and have it churn out something. I pick the words myself.
Now perhaps I might use generative AI to tweak a phrase or two, but I remain in complete control of the entire creative process.
The result?
I believe, and my clients also believe, that this careful approach to content results in pieces that are differentiated from the mass-churned content of others.
So my clients stand out and aren’t confused with their competitors.
After all, even though Bredebot fakes thirty years of experience in identity and biometrics, it doesn’t really have such experience. I do. That’s why I’m the biometric product marketing expert.
So if you want me, not a bot, to polish your biometric product marketing sentences “until they shine,” let’s talk about how we can move forward.
Bredemarket can write your biometric company’s product marketing content.
Bredemarket 