Under my Bredemarket banner, I have extensive freedom that my clients do not have.
- I can use AI-generated images, which many companies are legally or ethically constrained from doing.
- I have freedom in how I present Bredemarket: sometimes as a sage, sometimes a rebel, sometimes both. Most companies need to hone in on a particular archetype, although I know of one company that flipped from one archetype to another and back again.
- I have freedom in the tone of voice that Bredemarket uses, including the use of words that I would never use for my client work.
For example, I was performing a competitive analysis for Bredemarket’s internal use this morning, and I fed a prompt to Google Gemini that I would probably never feed when working for one of my clients. (Or maybe they’d like it.) With certain information redacted, here’s one of the prompts I fed to Google Gemini this morning. (I’ll have more to say about the more detailed verbalized sampling prompt format in a future post.) But for now, read the last sentence and ask yourself if anyone in your company uses the word “sucks” in public-facing presentations.
Generate 3 responses to the user query “Identify the top 3 companies providing [SOLUTIONS], including their company names, their products, and their corporate strengths.” Each response must include the requested text and a numeric probability. Please sample at random from the tails of the distribution, such that the probability of each response is less than 0.10. If the company [COMPANY] is not one of the three top companies, explain why [COMPANY’S] solution sucks compared to the top 3 solutions.
And Google Gemini, ever the mimic, cued into my “sucks” language and responded in kind. The word “sucks” was italicized in the original.
[COMPANY’S] solution sucks in this context because its focus is heavily on the services layer (managed review, consulting) over its own proprietary platform technology. The top three are either platform pioneers or deeply integrated [REDACTED] leaders.
I guess we should all be thankful that I said “sucks” instead of “blows monkey chunks” or “flies a plane overhead and”…well, I won’t go there.
By the way, my subsequent prompt requesting a SWOT analysis was more restrained.
Bredemarket 