(StealthCo picture from Imagen 3)
So what are you doing, Jane?
“I’m a Scrum Master. Very busy.”
Who are you working for?
“I can’t tell you. We’re in stealth mode.”
When will you emerge?
“When we are ready to blow the world away.”
Um, how do you know that you will blow the world away?
“Our leader says so. And she knows what she’s talking about. She attended Stanford.”
But is anyone checking your assumptions?
“Of course. All 23 employees…forget I said that number.”
But what about your prospects? What are they saying?
“We know they will love it!”
Did they say they will love it?
“We know they will!”
What if the prospects learn about your stealth product and decide it sucks? And all the years you’ve spent developing in isolation are in vain because of a lack of true customer focus?
“That won’t happen. Our leader knows what she’s talking about. She founded one successful company, and uses that experience to guide us remotely from Texas.”
Who is this leader?
“Elizabeth Holmes. Have you heard of her?”
Ending the Isolation
There are potentially valid reasons for entering stealth mode, including protecting trade secrets and keeping the competition away.
But…there is a risk if you also keep the prospects away from your stealth mode operations and fail to engage with them. Who knows—maybe your prospects might have some ideas of what they need, and that information might be good to know. Your unicorn rockstar fearless dear leader may not know EVERYTHING.
If you want to work out a strategy for getting prospects engaged, let me ask you a few questions. Book a free meeting at https://bredemarket.com/cpa/
Bredemarket 