(Part of the biometric product marketing expert series)
Perhaps facial recognition product marketers have heard of stories like this. Or perhaps they haven’t.
Tight budgets. Demands that government agencies save money. Is this the solution?
“Milwaukee police are mulling a trade: 2.5 million mugshots for free use of facial recognition technology.
“Officials from the Milwaukee Police Department say swapping the photos with the software firm Biometrica will lead to quicker arrests and solving of crimes.”
Read the article at https://www.jsonline.com/story/news/crime/2025/04/25/milwaukee-police-considering-trading-mugshots-for-facial-recognition-tech/83084223007/
As expected, activists raised all sorts of other concerns about facial recognition in general. But there’s an outstanding question:
What will Biometrica do with the 2.5 million images?
- Use them for algorithmic training?
- Allow other agencies to search them?
- Something else?
- And what happens to the images if another company acquires Biometrica and/or its data? (See 23andMe.)
Biometrica didn’t respond to a request for comment.
And other facial recognition vendors operate differently.
How does your company treat customer data?
And how do you tell your story?
Do you have the resources to market your product, or are your resources already stretched thin?
If you need help with your facial recognition product marketing, Bredemarket has an opening for a facial recognition client. I can offer
- compelling content creation
- winning proposal development
- actionable analysis
If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/
(Wheelbarrows from Imagen 3)
Bredemarket 
1 Comment