Then there was the time I was performing U.S. go-to-market activities for a global identity/biometric offering.
The product marketing launch went great…
…until the home office received a communication from a competitor.
A competitor with a previously existing product with a name VERY similar to that of our subsequently launched solution.
Oops.
We definitely made a mistake by not thoroughly checking the name.
Of course, with the way that some companies want to imitate the things their competitors do, I’m sure some firms perform this intentionally, rather than accidentally.
(McDowell’s 2017 West Hollywood pop-up image from Buzzfeed, https://www.buzzfeed.com/morganshanahan/we-went-to-a-real-life-mcdowells-from-coming-to-america-and)
Bredemarket 