The next paragraph is inaccurate.
Go-to-market initiatives have ONLY two audiences: the external prospects who are the hungry people (hopefully) wanting the product, and the internal staff in the company who deliver the product.
You know who I forgot? The partners.
Such as the very important partner for MorphoTrak’s Morpho Cloud back in 2015:
“Morpho worked with Microsoft Corporation to develop a cloud service for Morpho’s flagship Biometric Identification Solution (MorphoBIS). Morpho Cloud is hosted on Microsoft Azure Government, the cloud platform with a contractual commitment to support several U.S. government standards for data security, including the FBI’s CJIS Security Policy. Backed by the Microsoft Azure Government platform, Morpho Cloud complies with the stringent security standards for storage, transmission, monitoring, and recovery of digital information.”
Bredemarket 