Remember my August 30 post about seven essential product marketing strategy and process documents?
Well, I posted a follow-up on LinkedIn (as part of my “The Wildebeest Speaks” series) about one of those seven documents.
If you’re not already following Bredemarket on LinkedIn (why not?), be sure to read “A Deeper Dive Into Positioning,” and the complexities that occur when you have to position and message for multiple products, personas, industries, use cases, and geographies.
Even for a single product such as the Bredemarket 400 Short Writing Service, the matrix can get pretty hairy.
Bredemarket 