(NOT part of the biometric product marketing expert series)
Friction is bad.
I know some people think that friction is good, because if you tolerate the friction to get to the thing, then you must really want it.
But more often than not, friction is bad.
Which is why when I create a reel, I try to post the native reel in all places where appropriate.
Take my most recent 8 second “biometric product marketing expert” reel.
- When I posted on Instagram, I shared the reel natively.
- And despite the fact that the Instagram reel automatically shared to Facebook, I also shared it on Facebook natively.
- And of course LinkedIn also got a native version.
- As did Threads.
But you don’t have to leave this blog post to see the original reel.
See how easy a frictionless experience can be?
More here.
Bredemarket 