(Part of the biometric product marketing expert series)
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If your biometric firm conducts business in the United States, then your biometric firm probably conducts business in Illinois.
Your firm and your customers are impacted by Illinois’ Biometric Information Privacy Act, or BIPA.
Including requirements for consumer consent for use of biometrics.
And heavy fines (currently VERY heavy fines) if you don’t obtain that consent.
What is your firm telling your customers about BIPA?
Bredemarket has mentioned BIPA several times in the Bredemarket blog.
- (5/17/2024) BIPA Remains a Four-Letter Word.
- (8/2/2023) Five Topics a Biometric Content Marketing Expert Needs to Understand.
- (7/1/2021) Is your home your castle when you use consumer doorbell facial recognition?
- (1/22/2021) Will the Kami Doorbell Camera sell in Illinois?
But what has YOUR firm said about BIPA?
And if your firm has said nothing about BIPA, why not?
Perhaps the biometric product marketing expert can ensure that your product is marketed properly in Illlinois.
Contact Bredemarket before it’s too late.