The identity/biometric company (not named here) never formally learned why prospects shunned the outdated information on its website.
The identity/biometric company never formally learned how its references to renamed companies and non-existent companies were repelling those very companies…and the prospects who knew the website information was inaccurate.
With those types of mistakes, the entire company’s positioning became suspect.
It could have learned…if it had met with me. But it chose not to do so.
NOTE TO SELF: INSERT STRONG FEAR UNCERTAINTY AND DOUBT PARAGRAPH HERE. TAKE OUT THESE TWO SENTENCES BEFORE POSTING THE FINAL VERSION!!!
(By the way…while the identity/biometric company never received this information formally, it did receive it informally…because such information is presumably critically important to the company.)
How many other companies are in the same situation, with:
(T)here are clues within the content itself as to its age, such as “Our product is now supported on Windows 7.”
- Stale information (or lack of information)?
My mini-survey shows that of the 40+ identity firms with blogs, about one-third of them HAVEN’T SAID A SINGLE THING to their prospects and customers in the last two months.
Is there a 29-year veteran of the identity industry, an identity content marketing expert who can help the companies fix these gaps?
And yes, the ALL CAPS paragraph was a setup. But I’m sure you can compose a FUD paragraph on your own without my help.
Bredemarket 