I’ve previously stated that Bredemarket is present on a bunch of social platforms.
Well, if you’re a subscriber to the Bredemarket mailing list, or to the Bredemarket Threads account, then you already know what I’m about to say. Bredemarket is now on one additional social platform…kinda sorta.
I’ll explain:
- What WhatsApp channels are.
- How this impacted me.
- Most importantly, why this may, or may not, impact you.
(Long-time readers of the Bredemarket blog see what I did there. In reverse.)
What are WhatsApp channels?
Meta, the company that owns Facebook, Instagram, WhatsApp, Threads, and half the known universe, wants to keep people on those social platforms. They can check out any time they like, but they can never leave.
So now WhatsApp, the service that was originally intended for PRIVATE communications between people that knew each other’s phone numbers, is now your latest source for Kardashians news. Seriously; there are millions of people who follow the Daily Mail’s “Kardashians News” channel.
Some people are kinda sorta breathless about this, if you take the IMM Institute’s LinkedIn article “WhatsApp Channels: Revolutionising Business Communication” as evidence.
WhatsApp, a widely used messaging platform, has recently introduced a revolutionary feature known as WhatsApp Channels. This innovation empowers businesses to thrive by effectively communicating with a broader audience, sharing vital information, and engaging with customers in a more personalised and efficient manner.
From LinkedIn.
Revolutionary? Frankly, this isn’t any more revolutionary than the similar broadcasting feature in Instagram, with one important difference: not everyone can create an Instagram channel, but anyone with WhatsApp channel access can set up their own channel.
Which got me thinking.
How I was impacted by WhatsApp Channels
I began mulling over whether I should create my own WhatsApp channel, but initially decided against it. Bredemarket has enough social media properties already, and the need to put Bredemarket stuff on WhatsApp is not pressing (the “100” WhatsApp group members get enough Bredemarket stuff already). The chances of someone ONLY being on WhatsApp and not on ANY other channel are slim.
I’d just follow the existing WhatsApp channels on identity, biometrics, and related topics.
But I couldn’t find any.
So I created my own channel last Friday entitled “Identity, Biometrics, ID Documents, and Geolocation.”
Why should you care?
Why should you care about my WhatsApp identity channel? Maybe you SHOULDN’T.
If you don’t use WhatsApp, ignore the WhatsApp channel.
If you use WhatsApp but have other sources for identity industry information (such as my Facebook group/LinkedIn page), ignore the WhatsApp channel.
But if you love WhatsApp AND identity, here is the follow link for “Identity, Biometrics, ID Documents, and Geolocation.”
Bredemarket 
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