I haven’t mentioned my “Bredemarket 404 Web/Social Media Checkup” in years, but we need the service more than ever. In fact, as I mention below, I should probably buy the service for myself.
What is the Bredemarket 404 Web/Social Media Checkup?
Why do I offer the Bredemarket 404 Web/Social Media Checkup? To ensure that your web and social properties are correctly communicating your business benefits and values to prospects and customers.
How do I provide the service? I not only analyze every page on your business website, but also analyze every social media account associated with your business (and, if you choose, your personal social media accounts also).
What do I do? For each social media account and page within each account, Bredemarket checks for these and other items:
- Broken links
- Outdated information
- Other text and image errors
- Synchronization between the web page and the social media accounts
- Content synchronization between the web page and the social media accounts
- Hidden web pages that still exist
Bredemarket then reports the results to you with recommended actions.
If requested, Bredemarket prepares a simple social media communications process for you.
Three reasons why you need a web/social media check
If you’re wondering why your business may need such a check, here are three things that I’ve observed over the years that adversely impact your marketing (and, um, my marketing).
Stale, dated material
Perhaps you wrote the text for your website or your social media page several years ago. And it was great…at the time. But as the months and years pass, the text becomes outdated.
I’ve discussed the problem of non-current content before, giving examples such as sites that mention Windows 7 support long after Microsoft stopped supporting Windows 7. But sadly, I recently ran across another offender, and this time I’m going to name names.
The company who kept stale content online was…Bredemarket.
As some of you know, last week I announced changes in Bredemarket’s scope and business hours. This necessitated some changes on my website.
Then I had to return to this website to make some hurried updates, since my April 2022 prohibition on taking certain types of work is no longer in effect as of June 2023. Hence, my home page, my “What I Do” page, and (obviously) my identity page are all corrected.
From https://bredemarket.com/2023/06/01/updates-updates-updates/
But earlier this week when I was cruising around the site, I noticed a page that I had missed:
“Biometric content marketing expert” my…(you know what). By the time you read this post, I will hopefully have fixed this. You can check for yourself to make sure I did fix it, and call me out if I didn’t. (Pressure’s on, Johnny.)
Oh, and there are three other pages that mention the words “Saturday morning” (as in booking a Saturday morning meeting with me). I have to fix those also.
Heroic sprints, only partially executed
In addition to stale, dated, material, sometimes the material on your online properties is only partially complete.
Perhaps you’ve worked with organizations that have sudden inspirations and want to implement them NOW.
So you’re going to mount a heroic sprint to just do it, process be damned. You’re going to steamroll ahead, working nights and weekends, and get the thing done.
And then, bleary-eyed, you get it done.
But you didn’t get all the other stuff done that needed to be completed along with the heroic sprint.
Maybe you completed a heroic sprint to document something on one of your properties…but you completely forgot to document that same thing on another of your properties. So one property mentions six items, while the other one only mentions five. Hopefully your prospect will go to the property that mentions the correct number of items.
If you’re lucky. Authentically lucky.
(As an aside, a company that relies on heroic sprints is only hurting itself and its employees. See this Moira Lethbridge & Toni Collis LinkedIn article, “Why Having Superhuman Expectations Is Killing Your Career.“)
Forgotten online properties
A third common problem that your company may face is the existence of old online properties that you may have forgotten about.
- Maybe you established an online property and completely forgot about it. So as you update all of your other online properties, you neglect to update that one. What happens if the only online property your prospect sees is the one you never bother to update?
- Maybe you established an online property, then established a second one on the same platform. I previously cited an example in which a company established a Twitter account, then established a second one later without letting followers of the first account know. Guess which Twitter account had fewer followers? The new one.
Forgotten online properties result in disjointed views of your firm, and a confusing online presence.
Here’s how to obtain a web/social media check for yourself
Do your website and social media accounts suffer from these inconsistencies and errors?
Would you like an independent person to analyze your online properties and report the issues so you can fix them?
If you need Bredemarket’s services:
- Send me an email at john.bredehoft@bredemarket.com.
- Or go to calendly.com/bredemarket to book a meeting with me.
- Or go to bredemarket.com/contact/ to use my contact form.
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