Wrapping up a few loose ends about the whole 28th parallel thingie (where I posted/shared multiple content items in a short period to see what would happen).
I just completed a podcast episode about it. (TL;DR: no huge effect.)
Yesterday, I made an observation about traffic vs. engagement on my business Twitter account.
Also yesterday, I posted an obscure trivia question on my personal Twitter account. (It didn’t really get traffic OR engagement.)
Conclusion? In the short term it didn’t help, but it didn’t harm either. And I may exercise the flexibility to increase my content sharing when warranted.