(Past illustrations) Improving a disjointed company Internet presence

(This past illustration describes something that I performed in my career, either for a Bredemarket client, for an employer, or as a volunteer. The entity for which I performed the work, or proposed to perform the work, is not listed for confidentiality reasons.)

By Takeaway – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=33157634


A single company offered multiple products in multiple markets. Each product had its own web page, and the company itself had a web page.

The company requested that I analyze the products and recommend any necessary revisions to the marketing of the products.


I analyzed the products and divided them into two groups based upon customer characteristics.

For one group, I recommended that the products in the group be marketed at the company level, and provided specific recommendations regarding how the products in this group be marketed.

For the second group, I recommended that the products in this group continue to be marketed at the product level. Again, I provided specific marketing recommendations for the products in this group.


The company thanked me for my thorough analysis. Unfortunately, due to external events, the company was unable to act on my recommendations at the time that I provided them.

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