When Bredemarket writes for our clients, one or more different writing types is employed. While there are a variety of definitions of the four, or eight, or nine writing types (rhetorical modes), only some of these are important to Bredemarket’s potential clients.
One of the more common writing types used by Bredemarket is the persuasive writing type. This is where the text persuades you to, for example, set an appointment with a client to discuss buying the client’s products.
Expository writing is also used often, since it is employed to lay out a set of facts. And the expository writing style could be employed in conjunction with the persuasive writing style; this is how white papers are often constructed. (One important point: multiple writing styles may be used in the same text.)
Bredemarket clients may also desire some comparison/contrast, either for internal or external use. When comparing/contrasting for internal use only, the client may want to obtain a true picture of how the company or its product stands up against its competitors. When this is for external use, there is a good chance that the comparison/contrast writing style may be coupled with a persuasive writing style. “Our widget is 25% bigger than their widget, so you want to buy our widget.” (Again, multiple writing styles may be used in the same text.)
In some cases, a descriptive writing style is needed. Tell me about this concept, or about this product. This post, for example, describes different writing styles…and also compares/contrasts them.
And finally there’s the good old process, where the text lays out the steps to follow to get something done. For example, what are the steps used to convert a writing idea into a final product?
While some other writing types may be called upon from time to time, the five types listed here are the ones that tend to be the most important for Bredemarket clients.
When you’re writing something, or hiring someone such as Bredemarket to write something, be sure to think about what the goals of your writing project are. Is the project primarily persuasive? Expository/factual? Comparing/contrasting? Describing? Laying out a process?
And regardless of the writing type or types, what do you want your reader to do AFTER reading the piece? For example, do you want the reader to learn about a short, medium, or long writing service offering? Or do you want the reader to contact you to request more information?
Obviously I’ve applied this to MY own situation in the paragraph above, but make sure that you apply this to YOUR own situation.