One drawback of working as a consultant, rather than as an embedded employee within a company, is that you often don’t get to see how your content affects your client.
But I recently was exposed to some data that revealed how Bredemarket’s content impacted one of my clients.
I can’t reveal the client or the content, but suffice it to say that a particular piece of content resonated with the client’s prospects and customers.
Why?
Because it not only described my client’s green widget, but also described the emotional effects that using this green widget had on others.
Don’t forget to tell the story.
- Prospects may not remember that the green widget supports 1000 ppi resolution.
- But prospects will remember that the green widget brought closure to a family when a family member was successfully identified with the green widget.
Bredemarket 