How many times have you seen a SINGLE advertisement for a product or service and IMMEDIATELY rushed out and bought it?
As Email Tool Tester notes, product marketing doesn’t work that way.
[O]ur research suggests that in 2025, the actual number of touchpoints before a sale varies between 1 and 50, depending on the prospect’s buying stage:
- Inactive customers only need 1–3 touches on average
- A warm inbound lead will need 5–12 touches
- A cold prospect can require 20–50 touches
So I came up with a bright idea: just repeat my message: “Identity, biometric, and technology marketing leaders should use Bredemarket’s marketing and writing services for their content, proposal, and analysis needs.”
And repeat it 50 times. (Preferably in a shorter form.)
But before applying my mad copy/paste skillz, I checked…and Email Tool Tester also notes that product marketing doesn’t work that way either. Specifically, you need multiple touchpoints, and multiple TYPES of touchpoints, to ensure your message resonates with your hungry people.
- Which means that Bredemarket needs to use multiple methods to communicate with my prospects.
- And it also means that my customers need to take advantage of the 22 types of internal and external content Bredemarket can create.
But you can repurpose.
- I recently completed a long piece of content for a client, and flagged six sections that the client can share as shorter pieces of content. That’s seven pieces for the price of one. (And two touchpoints. 48 to go.)
- But that’s nothing. Once I created 31 pieces of content from a single idea. (Only 19 to go that time.)
And if you’ve seen Bredemarket’s messaging 49 times in the past, now is the time to act and discuss your content, proposal, and/or analysis needs with Bredemarket.
Bredemarket 