Lee Densmer recently shared an email on “Your guide to understanding the costs of an effective content program.” Now Densmer is technically a competitor of Bredemarket (albeit a slightly more successful one), but you can always learn from the market.
A good chunk of her email was devoted to her statements on how much content should cost. It turns out that my rates are in the ballpark that she described.
But that’s not the most important part of the email. The key observation comes at the end.
“If you want to create high-quality blog posts, engaging videos, or targeted social media campaigns, you will need to pay for skilled writers, designers, videographers, and social media experts.
“No, it doesn’t come cheap. But remember that for every dollar spent on content marketing, you get 3 in return, and that content marketing brings 6x the ROI of other marketing tactics.”
I’ve seen similar statistics before.
If you want Densmer to work with you on your content, subscribe to her newsletter and interact with her.
But while Densmer is wonderful…she’s not the biometric product marketing expert.
You need to talk to Bredemarket about that.
Bredemarket 