When I first worked with (then) MorphoTrak’s MorphoWave in the mid-2010s, speed and convenience were the selling points.
A few years later, hygiene was all the rage for (now) IDEMIA and other companies.
As COVID recedes (for now), speed and convenience take center stage again.
Reminder to marketing leaders: if you need Bredemarket’s content-proposal-analysis help, book a meeting at https://bredemarket.com/mark/
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