How does this sound?
“State-of-the-art, frontier AI.”
Or this?
“The ultimate creative AI solution.”
There are two problems with these “AI-powered” product marketing messages, and you probably don’t even realize the first one.
The first problem
Because you and your friends are so used to seeing the letters “AI” that you know to pronounce each letter separately, as in A I.
But most people don’t know this. Really, they don’t. So when they see those two capital letters next to each other, they think they’re supposed to emit a high-pitched scream.
Try it yourself. Read the sentence below, but instead of speaking the letters A and I in a normal tone of voice, yell them as a single interjection.
“State-of-the-art, frontier AI.”
Is that how you want your customers to talk about your product?
The second problem is more obvious…I hope.
The second problem
Despite its undeniable impact on all of us, artificial intelligence is just a feature. Like the Pentium, or Corinthian leather.
And it’s a feature that everyone has. Not a differentiator at all.
To say your software is AI-powered is like an automotive company saying their cars have tires.
How many times do you see Ford or Toyota saying their cars have tires?
They don’t waste their time talking about something that everyone has.
And you shouldn’t waste your time talking about your AI feature.
(Also see Pavel Samsonov’s statement that “Powered By AI” is NOT a value proposition.)
Talk about your critically important benefits instead.
And if you need help with this, talk to Bredemarket.
Not because Bredemarket uses AI. My use of AI for client projects is strictly limited.
But because I work with you to speak to your prospects and customers.
Talk to me: https://bredemarket.com/mark/
Bredemarket 
1 Comment